With a huge celebrity following the Duchess of Cambridge has clearly helped Jenny Packham rocket to fashion fame.
在剑桥公爵夫人巨大的名人效应影响下,使得珍妮·派克汉姆火速风靡时尚圈。
Fashion power brand: Jenny Packham and Kate Middleton's stylish collaborations have seen the British designer become a go-to designer for stars like Taylor Swift.
时尚品牌力量:珍妮·派克汉姆和凯特·米德尔顿的风格完美结合使得这位英国设计师成为像泰勒·斯威夫特等大牌明星走红毯的服装御用设计师。
No-one has the power to elevate a brand quite like the Duchess of Cambridge. It’s not unusual for something Kate wears to sell-out within hours.
没人能像剑桥夫人一样可以迅速提升一个品牌的实力。凯特王妃穿过的衣服在几个小时内售空,这已经成了司空见惯的事。
Kim Kardashian may have set out to ‘break the internet’ but our Kate manages to do it quite frequently, without even trying.
金·卡戴珊可能正精心策划着如何“打破互联网”,但是我们的凯特王妃却不费吹灰之力,频繁地做到了这一点。
Only last month Kate stepped out in a navytweed A-line dress byMadderson London and the company's website crashed instantly.
就在上个月,凯特穿着伦敦Madderson公司出品的海军花呢A字裙亮相,导致该公司的网站瞬间崩溃。
It all started back in 2011 with the £159 cream silk Reiss Nanette dress that Kate wore for her official engagement pictures.
这一切都始于2011年,凯特穿着价值159英镑的霜丝赖丝南妮特礼服拍摄了其官方订婚照片。
Not surprisingly the high street dress went on to sell out across the UK and the US, the website crashed and the dress flew out at a rate of one every minute. Most interestingly however the companies profits surged from £77.7 million to £87.6 million.
果然,这条高街装扮毫无意外的在整个英国和美国一售而光,礼服以每分钟一个的速度被订购并且导致该网站瘫痪。最有趣的是,该公司的利润从7.77千万法郎激增至8.76万法郎。
From that moment on, what we nowendearingly refer to as the ‘Kate effect’ has shown no sign of waining.
从这以后,我们现在所称的“凯特效应”从未衰退过。
Getting married! The official engagement portrait.
要大婚了!这是官方的订婚画像。
Thanks to her approachable style and her careful blending of high street brands and designer labels Kate has established herself as a valued ambassador for British Fashion.
由于她平易近人的风格和精心勾调的高街品牌以及设计师的品牌效应,凯特已经把自己打造成英国时尚圈一位颇具价值的大使。
Kate is a loyal fan of British designer Jenny Packham and there’s no doubt that this relationship has led to her becoming a red carpet go-to designer for the stars.
凯特是英国设计师珍妮派克汉姆的忠实粉丝,毫无疑问,这种关系使珍妮成为走红毯明星的御用设计师。
On working with the Duchess Jenny explains, "I absolutely work directly with Kate, it's always quite the collaboration!"
关于与公爵夫人的合作,珍妮解释说:“我绝对是直接面对面和凯特配合工作的,这使得合作非常顺利!”
Kate has opted to wear Jenny Packham on countless occasions over the past four years.
凯特在过去的四年里无数次地选择珍妮·派克汉姆的设计作品。
Some of the most memorable have been the blue polka dot dress that she wore leaving hospital following the birth of Prince George (apparently there was a pink version on standby!), the black evening dress with fern embellishment that she wore to a State Reception in New Zealand, the yellow dress that she wore at Calgary airport in Canada, the teal dress that she wore to gala dinner at the Royal Albert Hall and of course the extravagant rose sequinned £3,835 gown she wore at the 10th annual ARK Gala Dinner at Kensington Palace.
最让人难以忘怀的包括:凯特在诞下乔治王子后穿着蓝色圆点连衣裙出院(显然,还有一个粉色版本待命),凯特在新西兰国家招待会上穿着的黑色晚礼服镶嵌蕨类植物点缀,凯特在加拿大卡尔加里机场穿着的黄色连衣裙,凯特在皇家阿尔伯特音乐厅出席盛大晚宴时穿着的青色礼服,以及她在第十届ARK肯辛顿宫晚宴穿的价值3835英镑的奢侈玫瑰亮片礼服。
The list goes on and these are by no means the only memorable dresses that Jenny and Kate have collaborated on.
这样的例子不胜枚举,并且这些都绝不是珍妮和凯特合作中唯一值得纪念的礼服。
The Jenny Packham label was founded in 1988, focusing on bridal dresses and evening wear. In 2014 Jenny launched the brand in the US and business is booming.
珍妮·派克汉姆品牌创建于1988年,它主要专注于婚纱礼服和晚装。在2014年,珍妮品牌进入美国市场并且生意兴隆。
Jenny describes Kate's style as 'great' and 'very British' and their partnership has been mutually beneficial, establishing Kate as a style icon and making Jenny an A-list favourite.
珍妮将凯特的风格描述为“大气”和“非常英式”,她们的合作互惠互利,既使凯特成为时尚偶像,也使珍妮品牌成为一线热门。
If you're a fan of Jenny's designs the good news is that back in 2012 Jenny started a very successful collaboration with high street favourite Debenhams.
如果你也是珍妮品牌设计的粉丝,好消息来了,从2012年起,珍妮与高街最爱的Debenhams的合作成功开始。
No. 1 Jenny Packham captures her signature style and includes evening dresses, jewellery and accessories. You can pick up a stunning full length gown for as little as £130.
一流的珍妮·派克汉姆掌控了她的签名风格,包括晚礼服、珠宝和配饰。你可以用仅仅130磅就拾起一条令人惊叹的全长礼服。