Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs.
市场调查指的是对客户，职场竞争对手以及营销计划的可行性的数据收集和分析。

Small business owners use market research to determine the feasibility of a new business, test interest in new products or services, improve aspects of their businesses, such as customer service ordistribution channels, and developcompetitive strategies.
小型企业利用市场调查决定新项目的可行性，测试市场对新产品或服务的兴趣度，从而改善企业的各个方面，比如客户服务或物流渠道，从而改善竞争策略。

In other words, market research allows businesses to make decisions that make them more responsive to customers' needs and increase profits.
换而言之，市场调查对企业满足客户的需求和增加利润更具有决定性的作用。

While market research is crucial for business start up, it's also essential for established businesses. It's accurate information about customers and competitors that allows the development of a successful marketing plan.
不仅对于新企业，对于成熟的企业来说，市场调查也很重要。市场调查有利于公司获取更多准确的客户和竞争者的信息。

Also Known As: Marketing research
也称为：营销调研

Common Misspellings: Market reserch, markit research.
常见拼写错误：Market reserch, markit research

Examples: Before putting her new product into production, Margot conducted market research to discover how consumers would react to the new flavour.
例句：Before putting her new product into production, Margot conducted market research to discover how consumers would react to the new flavour.

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