Staff at one of Amazon's eight UK warehouses are preparing for millions of orders to pour in during the lead up to Black Friday as only 29 shopping days remain until Christmas.
Workers at the firm's Peterborough site are packing deliveries around the clock as millions are expected to take advantage of big discounts on goods at the end of this week.
The shopping website is predicting that at least four million items will be ordered on Friday at a rate of around 47 per second.
Staff at the warehouse are working flat out in preparation for the end of the week, when it is estimated British shoppers will spend £363million online.
Staff prepare to start their shift at the Amazon warehouse in Peterborough as they get ready for what is predicted to be the online retailer's busiest ever day.
The busy staffs
The online store has also hired more than 13,000 people across the UK for seasonal positions with the company in their fulfilment and customer service centres.
Amazon is ready
Amazon are preparing to offer more than 3,000 deals on Black Friday with at least four million orders expected to be placed.
An order is wrapped and packaged at the Amazon warehouse. During the site's busiest 24 hours last year, a lorry left one of their eight UK fulfilment centres on average every one minute and 33 seconds.