Tens镜片

Forget rose-colored glasses. It's time to see the world through an Instagram filter. And thanks to a new start-up, you'll soon be able to do exactly that.
忘掉玫红色的太阳镜吧，现在是时候通过Instagram的滤镜来看世界了。多亏一家新兴公司的发明，你很快能看到这样一个更加瑰丽的世界。

普通太阳镜的视觉效果

The company, Tens, has launched an IndieGogo campaign to create tinted sunglasses that give the world a similar look to that of an Instagram photo or polaroid picture. Or as the company tells it, a "real life photo filter" that "lend[s] an uplifting tint to the world beyond the lens."
这家名叫Tens的公司通过IndieGogo的融资活动，创造出一款有色太阳镜。借助它来看世界时，效果会像Instagram上的照片或者宝丽莱图片一般。或者，借这家公司的话来说就是“给真实世界加上照片滤镜效果”，即“通过镜片，为世界增添一抹令人心动的色彩”。
（注：IndieGogo：美国第二大互联网众筹公司，号称是融资引擎公司，类似于中国的人人贷。）

通过Tens镜片过滤后的视觉效果

This picture shows how the Tens' lenses would transform a normal scene into an Instagram-like wonderland (or over-saturated headache, depending on your opinion).
上图显示了普通的景致通过Tens牌镜片所转变成的Instagram那样仙境般的效果（或者是色彩过渡饱和而让人头痛的效果，这取决于你怎么看了）。

创业三人组

Marty Bell, Kris Reid and Tom Welsh are the three friends behind Tens. They came up with the concept in the summer of 2012 while road tripping across Scotland in a car with a busted radio. With nothing to do but talk amongst themselves, they started chatting about what they wanted to do in the future.
Tens公司是由马蒂·贝尔、克里斯·里德和汤姆·威尔士三位好友创建的，这个想法诞生于2012年的夏天。当时他们开车穿越苏格兰，由于车里的收音机坏了，他们除了聊天之外无事可做，于是他们聊起了自己将来想做什么。

Tens太阳镜男女款

Somewhere along the open road, a sunglasses company was born. Since launching their crowd-funding campaign this Thursday morning, they've already raised over $30,000 dollars.
就在这一路上，成立一家太阳镜公司的主意诞生了。从周四早上参加Indiegogo的众筹活动以来，他们已经成功融资3万多美金。

Tens太阳镜

While the three friends have always had a lot of faith in their idea, they've been astounded by the response they've gotten thus far.
虽然这三个好友一直坚信着自己的想法，但他们还是被迄今为止得到的反响震惊了。

Tens太阳镜

"It’s MENTAL!" Welsh told The Huffington Post over email. "We always said as long as we made our goal in the Indiegogo campaign it would enable us to start the business; which was the only real aim. Some seemingly optimistic part of me hoped we’d hit our target in the first week, but it took us just under 2 hours to achieve it this morning. We’re all completely blown away!"
“这真是太疯狂了！”威尔士通过电子邮件告诉赫芬顿邮报。“我们总是说，只要我们在Indiegogo的众筹活动中达到我们的指标，就可以开始营业了，这就是唯一的目标。原本我乐观地希望我们能在第一周实现，但实际上今天早晨我们在2小时之内就拿下了头筹。我们都被震惊了！”

Tens太阳镜镜框主推色

The frames come in black, navy, deep red and teal. If you pre-order through IndieGogo, you can get your own pair in the color of your choosing for $60. The Tens founders hope this is only the beginning.
眼睛框架有黑色、藏青色、深红色和蓝绿色。如果你通过IndieGogo预购，就能以60美元的价格给自己定制一个颜色。Tens的创办者们希望这仅仅只是一个开始。

品牌定义，夏天、户外和探险

The team plans on roll out a wider selection of gender-specific frames later this summer and to start developing different lenses later this year. But for the moment, they're more than pleased with what they've got. Welsh said that "the lens really defines the ethos of our brand." Which, according to him, can be summed up in three choice words: summer, outdoors and adventure.
该小组计划在今年夏天推出更多有性别特点的镜框款式，并且在今年晚些时候开始开发不同的镜片。不过眼下，他们更乐意做他们已经做过的。威尔士说：“镜片实际上定义了我们品牌的精神。”据他来说，可以用三个词来概括：夏天、户外和探险。