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In spite of the risks of causal dining and fast-food restaurants, the mid-20th century provided many new opportunities for creative menu design. By the end of the 1960s, the increasingly popular coffee shops and restaurants that featured a singular item such as pizza, steak, or pancakes used new menu graphics. The 1970s brought a decline in eating out, but the 1980s, especially in homes where both parents were working, brought a big increase in the demand for many types of restaurants. Since then, menu design has provided the American public with a pleasing prelude to the dining experience. Some popular historians are studying menus as a very special kind of documentation of America's love of eating out. For many generations of diners, taking a restaurant menu has been a way of preserving a memory or documenting a trip or a voyage. Many restaurants have provided customers with souvenir versions of their menus. The restaurants owners believe that this is a good way of advertising. Thus the menu now serves a new, but also important function.
尽管人们对吃饭越来越随意，同时快餐店大批涌现，但是20世纪中叶还是为有创意的菜单设计提供了很多新的机会。到60年代末期，越来越受欢迎的小吃部和以专卖比萨饼、牛排或薄煎饼等特色食品的饭馆都采用了新的菜单平面设计艺术。70年代外出就餐的人减少了。但是到了80年代，特别是那些父母都上班工作的家庭，使各种各样餐馆的需求量大幅度增加。从那时起，菜单设计就为美国公众就餐提供了赏心悦目的前奏。 一些通俗历史学家正在研究菜单，他们把菜单当作美国人外出吃饭喜爱程度的一种特殊文献资料。对于好几代的就餐者来说，带走饭店的菜单一直是他们保留一段记忆或记录某次旅行或航行的手段。许多饭店为顾客提供专门留念用的菜单。饭店老板们相信这是一种很好的广告手段。因此，现在菜单又多了一种新的但也是很重要的功能。