L’Oréal and Magic Holdings International Limited, a company listed on the Hong Kong Stock Exchange, issued earlier today a “joint announcement” confirming the approval by the Ministry of Commerce of the People’s Republic of China (MOFCOM*) to proceed with the implementation of the acquisition of Magic by L’Oréal.

L’Oréal and Magic have also confirmed that the other pre-conditions to the implementation of the transaction have been satisfied. The transaction is proposed to be implemented as a scheme of arrangement. A scheme document, providing further information about the transaction, will be dispatched to shareholders of Magic in due course. We expect the transaction to close during the second quarter of 2014.

A specialist in cosmetics facial masks, Magic’s turnover in fiscal year 2012-2013 was approximately 160 million euros (+25% in Hong Kong dollars vs. previous fiscal year). Facial masks are one of China’s beauty market’s fastest growing areas with very promising development prospects. Magic’s MG brand is one of China’s leading brands in this category.

Relying on Magic’s highly talented management and teams, L’Oréal intends to develop this Chinese brand by contributing its science based expertise, and leveraging its advanced and applied research in China and across the world.

By adding a major Chinese brand with a unique expertise to its portfolio, the Consumer Products Division will be able to further accelerate its conquest of new consumers in the strategic Chinese market.

* Ministry of Commerce of the People’s Republic of China

沪江商务英语快讯：法国美容品牌巨头欧莱雅上周刚宣布旗下品牌卡尼尔退出中国，13日就公告称，收购美即的消息获得商务部批准，交易或在第二季度内完成。业内人士称，“中国面膜大王”美即今年的营业额或达到15亿人民币；每年超过两位数的发展速度，以及国内巨大的面膜市场空间，这将直接推动欧莱雅15%左右的业绩增长。65.38亿港元的收购价，也成为了中国日化市场上最大的一笔并购。