概述：

关乎广告。。。

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PS:43秒左右有破折号

In today's world, people are bombarded with advertising, with calls on their time, with picking up the kids from school, taking the dog for a walk, paying the gas bill. They haven't got time to make judgments on which can of tomatoes is the best one for me, or which brand of coffee gives me the best flavour. And if you can be constantly telling people why they should choose your brand, rather than another one, they're going to remember that. So when they're shopping, and they see your product on the shelf, they'll remember it. It's 'front of mind', as we say. It means that the person knows, ah coffee, I need coffee, which brand am I going for, ah Jacobs, yes I've seen that, that's good isn't it - and they just buy it. It's an automatic response, they don't spend more than two or three seconds making a choice, and unless you're front of mind in those two or three seconds, they're going choose another brand.