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G: Mr. Draper, Mr. Romano, you both seemed more relaxed than I expected. Do you have some kind of surprise for the tobacco people?
D: I'm doing my own research.
G: If you're planning to continue with medical testimony, you'll only be inviting further government interference. [00:16]　　　　1　　　　　
R: There's your slogan.
D: The medical thing is dead. We understand that.
G: Yes, dead. An apt choice of words, considering the public is convinced that cigarettes are poisonous. [00:26]　　　　2　　　　　 We can still suggest that cigarettes are part of American life, or too good to give up, or, most appealing, an assertion of independence.
D: [00:37]　　　　3　　　　　
R: We can put a skull and crossbones on the label. I love it.
G: Before the war, when I studied with Adler in Vienna, we postulated that what Freud called the death wish is as powerful a drive as those for sexual reproduction and physical sustenance.
D: Freud, you say? [00:55]　　　　4　　　　　
R: So we're supposed to believe that people are all living one way and secretly thinking the exact opposite? That's ridiculous.
D: Let me tell you something, Miss Guttman...
G: Doctor.
D: Dr. Guttman. Psychology might be great at cocktail parties, but it so happens that people were buying cigarettes before Freud was born. [01:17]　　　　5　　　　　 It's why should people smoke Lucky Strike. Suggesting that our customers have a... What did you call it? A death wish? I just don't see that on a billboard.
We must police ourselves. If we can't insist that they're not, I believe my most recent surveys have provided a solution. So, basically, if you love danger, you'll love smoking. What agency is he with? The issue here isn't why should people smoke.