Task 8

In deciding packaging for a product, it's important to choose the colour, texture and design that provide the best image or appearance of the product. A firm can create desirable appearance by designing a package that conveys signals of taste and food content. Many manufactures have upgraded the packaging of their food product to convey high-quality images.

Next, I think the health and safety is especially important for food product. When designing the package, we should not only put emphasis on color, size, even graphics, but also the materials of the package whether it is environmentally friendly or not and whether it will contaminate the food inside or not.

Finally, I think offering consumers convenience is also important. Packaging should be designed in such as way to make it easier for consumers to open the container and enjoy the product.


Task 9

When aiming to improve customer service, it is very important for a company to train the staff first. By inviting some experts to train the staff, it will improve staff's friendliness, the speed of service and learn to deal with customer complaints.

It is also important for a company to monitor the quality service. One way of monitoring the quality of service is to conduct customer satisfication surveys. By obtaining feedback from customers, the company will know how the business has met customer expectations.

Another way to improve customer service is to offer timely service. We must provide the product precisely when it is promised and in the minimum amount of time.

新编剑桥商务英语PASS BEC口试必备手册

本书是针对可望获得剑桥商务英语证书、说好商务英语的学习者而编写的。作者在分析、参考历年试题和有关辅导用书的基础上,根据2002年改型后的实际口试样式和题型,针对多年来所接触的考生在实际口试过程中表现出来的弱点,精心设计编写了这一BEC口试专题辅导用书。本书的特点为:分类编写,专题设计;循序渐进,点面结合;针对性强,方面实用。本书可让读者深入了解和充分接触BEC口语考试的方方面面。读者对象:大、中专院校、参加剑桥商务英语证书考试的确相关人员,以及想说好英语的学习者。

>>点此查看中、低级详情             >>点此查看中、高级详情