高口第三篇SAQ来自于Businessweek杂志的一篇文章，昂立的老师和考生们一起回忆了原文中的关键词，找到了网上的原文(http://tr.hjenglish.com/page/52015/?page=7)， 也回忆了主要的问题。在这里，我们对本文分析如下：

好莱坞从来都是一个挥金如土的地方，一部部大片震撼登场，其中的开销和成本也高的令人咋舌。人们不由疑问，这样的运营方式能否赢利。

根据我们的这篇文章，看来二十世纪福克斯公司（20th Century Fox）堪为好莱坞各电影公司的赢利楷模。文章也分析了福克斯公司有如此出众的赢利能力，它究竟有哪些高明的手段？

本文的难度是本次考试中最高的一篇，在此我们为大家做一下分析。

第一个问题，问到第一小节的一个表达和一句话。昂立的考生们回来后，看了原文找到了它们“hit-driven business”以及”most studios bounce from box office hit to dud with depressing regularity”。

这道题目的回答是很难的，因为对它的回答不能简单地基于本文相关信息的抄写或者改写，而是要真正基于我们对原文的理解。我们为大家提供这样一个参考答案。

The “hit-driven business” refers to Hollywood’s film business in which every studio strives to make blockbusters which may become box offices hits. By the sentence “most studios bounce from box office hit to dud with depression regularity”, the author refers to the dilemma confronted by most film-making companies in Hollywood. In order to make a film successful in revenue, they have to spend huge amount of money in its making. So it is a huge challenge for those companies to make profits.

第二个问题，又是问到一句话，昂立的同学们在原文中找到了它“At Fox, the mantra is ‘to be creatively driven but fiscally astute”其实这句话倒不难理解，就在原文的后面有Translation: to be almost pathologically obsessed with costs. 不过，我们也得考虑，简单照抄肯定拿不到好分数，我们必须做一定的发挥。这需要一些后面几个小节所提供的信息。

To be appealing to audience, today’s Hollywood blockbusters would employ huge amount of special effects which show film-makers’ remarkable creativity but also are extremely costly. By this sentence, Gianopulos stresses Fox’s rule in film making: creativity is important, but Fox spares no efforts in cutting costs.

第三个问题，问到了Fox控制成本的手段，还有一位同学兴奋地在原文中找到一个出现在题目里的词“hardballing”。这一题主要是原文相关信息的总结，难度相对前两题要低一些。同样，括号内的参考答案不写也没有关系。

Fox’s hardballing measures on cost control start with development, which costs Fox 10% to 15% less than usual because it holds the line on costly rewrites. Fox rarely gives anyone (except for VIP individuals like Spielberg) a piece of the profits. It also set tough budgets and sticks with them. Special effects often consume a large part of an action film’s budget. (Fox hired specialists to control the cost on them.) Fox would ask the special effects companies to compete with each other, so Fox can get the best prices. Fox’s small budget films are also very successful in box offices. Fox also cuts a lot of costs on the marketing of a film.

最后一题，让我们为一句话找一些例子，这句话是“Fox biggest hits are its smallest films”。这类题目是相当好回答的，找到这句话所在的小节，基本八九不离十。

Fox earns lots of money by its small budget films. For example, Little Miss Sunshine, with the budget of $15 million, was very successful in the box office. Juno, the cost is only $7.5 million, gains the revenue of $135 million-plus in the US alone.

来源：昂立教育

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