男人也爱美 男士护肤品销量猛增
Moisturiser was used by 42 per cent of men, while facial cleanser was used by almost a quarter (22 per cent).
As many as 23 per cent of all men use lip balm, while 16 per cent use facial wipes.
Eye cream and gels are used by seven per cent of men, while almost the same number use face masks and peels (six per cent).
A further eight per cent use anti ageing products.
Charlotte Libby, a Mintel analyst, said: ‘Prestige products have benefited from the “Lipstick Effect”, which has seen sales of luxury beauty products remain strong despite the economic downturn, as consumers treat themselves to small items.
'Additionally, increased and improved distribution channels will have no doubt buoyed the prestige sector.'
Top of the range products have risen by almost 10 per cent with people treating themselves despite being strapped for cash.
英敏特公司分析师夏洛特•莉比说:“得益于品牌产品和男性护理产品的强劲销售势头,面部护肤市场在2012年表现不错。品牌产品得益于所谓的‘口红效应’ (低价产品偏爱趋势)。目前经济不景气,消费者转而购买小商品来安慰自己,所以奢侈护肤品的势头很好。另外,分销渠道日益增加,并有所改善,毫无疑问也有 帮助。”
虽然现金并不充裕,但是人们并不亏待自己。顶级护肤产品的销量也因此增加了近10%。