Dear Chinese consumers:

Over the past two weeks we have been receiving lot of feedback about Apple’s repair and warranty policy in China. We have thought deeply about those points of view and together with the relevant government departments carefully studied our “Three Guarantees” policy. We have also reviewed how we communicate about our maintenance policy and checked our management of our Apple authorized service providers. We are aware that a lack of communication during this process has led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.
在过去的两周里,我们收到了许多关于Apple在中国维修和保修政策的反馈。我们不仅对这些意见进行了深刻的反思,与相关部门一起仔细研究了 “三包” 规定,还审视了我们维修政策的沟通方式,并梳理了我们对Apple授权服务提供商的管理规范。我们意识到,由于在此过程中对外沟通不足而导致外界认为Apple态度傲慢,不在意或不重视消费者的反馈。对于由此给消费者带来的任何顾虑或误会,我们表示诚挚的歉意。

In order to further improve our level of service, we are implementing the following four major adjustments:

[We will] improve the repair policy for the iPhone 4 and iPhone 4S.
改进iPhone 4和iPhone 4S维修政策

[We will] provide a concise and clear repair and warranty policy statement on Apple’s official website.

[We will] increase the supervision and training given to Apple’s authorized service providers.

[We will] make sure that consumers can easily contact Apple for feedback on our service and other related issues.

At the same time, we also realize that operating in China, and communicate much we need to learn the place. Here, we assure you, Apple for the commitment and enthusiasm indistinguishable from other countries. Bring the best user experience for consumers and satisfactory service is our ideals, our commitment, and it has been deeply rooted in Apple’s corporate culture. We will make unremitting efforts to achieve this goal.

Now, all consumers can see on our site clear and comprehensive maintenance and warranty policy terms and conditions.

We are pleased to provide consumers with information who wish to learn more about the after-sales service. For example, we have been to provide 2 year warranty for the MacBook Air and Mac computer motherboards and other major components. Likewise, the the iPad main components has been entitled to a 2-year warranty period, and other components for 1 year warranty.
我们很乐意向希望进一步了解售后服务的消费者提供信息。例如,我们一直为 MacBook Air 和其他 Mac 电脑的主板和其他主要部件提供 2 年保修期。同样地,iPad 主要部件一直享有 2 年保修期,其他部件享有 1 年保修期。

We realize that our site before this is not clearly stated policy. Hope the following will answer all the questions about Apple provides services.

Apple is to make greater efforts to ensure that Apple Authorized Service Provider to follow our policies, and make every effort to provide consumers with the highest quality service.

Week since March 18, 2013, we made a new training materials for all Apple Authorized Service Provider to ensure that each staff provide services for Apple products is not only familiar with our policies, but also to grasp three guarantees “provisions and related policies. The same time, we have taken the initiative through face-to-face meetings and other forms of verification and to ensure that each Apple Authorized Service Provider have opened training courses to update the knowledge of the staff for the maintenance and warranty policies. We will make unremitting efforts and continuous monitoring of the performance of the Apple Authorized Service Provider to ensure that consumers can get the highest quality service.
自2013年3月18日起一周内,我们给中国的所有Apple授权服务提供商下发了新的培训材料,以确保每个为Apple产品提供服务的相关人员不仅熟知我们的政策,也掌握 “三包” 规定及相关政策。同时,我们已主动通过面对面会谈等形式,核实并确保每个Apple授权服务提供商都已开设了培训课程,更新了员工对于维修和保修政策的知识。我们将不懈努力,持续监督Apple授权服务提供商的表现,以确保消费者能得到最高品质的服务。

Now, the feedback service-related issues is also very convenient.

As the consumers of the services provided by any Apple Store retail store or an Apple authorized service provider doubt, to Welcome directly get in touch with us. Our goal is to consumers where to buy Apple products or receive services, users can enjoy world-class experience.
如消费者对任何AppleStore 零售店或Apple授权服务提供商所提供的服务有疑问,欢迎访问 直接与我们取得联系。我们的目标是,无论消费者从哪里购买到Apple产品或接受服务,都能享受到世界一流的用户体验。

We give our heartfelt thank you to everyone for giving us valuable feedback. We always bear immense respect for China and the Chinese consumer is always our top priority.

Tim Cook

Apple CEO