China's beauty and personal care sector will continue to see robust growth in the next four years, according to an industry report. Consumers are likely to increase expenditure on beauty products, thanks to promotions by key industry players and a healthy national economy, a report by Euromonitor International said. Men's grooming is likely to see ongoing growth due to increasing demand from younger Chinese men, it added.

Department stores and superstores are considered two major channels for beauty and personal care products in China, with department stores mainly providing middle-to-high-end goods and superstores focused on low-to-middle-end goods.

Online retail has grown rapidly, thanks to increasing Internet access and use of e-commerce websites such as Alibaba Group's business-to-consumer platform . E-commerce appeals to many Chinese consumers due to its accessibility, attractive prices and convenient delivery services.

E-commerce advertising has also increased and can be regularly seen on TV channels, such as CCTV, as well as outdoors in public transportation stations, the report said.Several leading companies in the beauty and personal care market have been working to build up official online platforms targeted at Chinese consumers.

Individual sellers on , China's largest consumer-to-consumer website, have also contributed to growing online sales of overseas beauty and personal care products.The Ruder Finn/Ipsos China Luxury Forecast 2012 reveals that there has been a huge spike in online shopping. About 10 percent of luxury goods and about 17 percent of luxury cosmetics were purchased online.

沪江英语快讯：个人护理用品统指各类以保健和美容为目的的消费品，包括香水、防晒产品、护发和护肤产品、化妆品和牙齿护理产品。中国家庭每天都要使用护理品进行美容，所以个人护理用品的生产和销售已成为我国经济中越来越重要的一个部分，这个行业为女性提供了很多就业机会，女性占全行业从业人员的80%。中国个人护理产品市场的快速增长正在吸引越来越多的外国厂商进入，可见此行业对全球各大厂商来说至关重要，中国顾客实体店和在线的高消费让他们看到新的商机。