Well, well. Is it getting hot in here?

The CW is getting a new look. Beginning in August, the younger-skewing network will debut a new tagline, “TV Now,” part of a larger image campaign. The first image (via The Hollywood Reporter) from the campaign features Vampire Diaries stars Ian Somerhalder, Nina Dobrev and Paul Wesley.

The refreshed look will be rolled out in on-air and in online spots as well as on billboards.

沪江娱乐快讯:CW频道即将改头换面啦。从八月起,这个广受年轻人喜爱的频道将启用全新宣传语:“TV Now”,并将展开一系列影像造势活动。《吸血鬼日记》(The Vampire Diaries)三大主演伊恩·萨默海尔德(Ian Somerhalder),妮娜·杜波夫(Nina Dobrev),保罗·韦斯理(Paul Wesley)拍摄了首张宣传海报。

这张全新海报既会在荧幕和网站上投放,也将登陆巨型广告牌。