Today's advice comes from Of a Kind's co-founders Claire Mazur and Erica Cerulo:
今天MBA小课堂的嘉宾是来自原创设计销售网站Of a Kind 的联合创办人Claire Mazur和Erica Cerulo：

"There is not way to know where you should really be spending your time, attention and energy, especially pre-launch," says Cerulo.
Cerulo表示：“永远也无法知道你应该把时间、精力和注意力放到产品的哪部分，特别是在产品发布之前。”

No launch of a product or a company is going to be flawless. That is why Mazur and Cerulo advocate not wasting time aiming for perfection and over thinking everything.
没有任何产品在发布的时候或者任何公司在成立之初就是完美的。这也是为什么Mazur和Cerulo建议大家不要浪费时间追求完美或者是把所有事情都考虑在内。

It was only after launching their site that they realized significant faults in their strategy and figured out aspects that would have to change before they were able to succeed.
在发布了网站之后，他们才意识到在经营战略上犯了严重的错误，发现了在哪些方面他们需要作出调整才能实现成功。

Cerulo recommends launching a little raw "so that people can respond to it. You can see what is working and what is not."
Cerulo建议说，发布不成熟的产品，“这样人们就知道如何对产品做出反应。你会发现哪些在运转，哪些无法工作。”

"Because it's always going to be wrong. You are always going to have to change it," adds Mazur.
Mazur补充说：“因为总是要出错的，而你总是要做出改变的。”

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