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SWOT
We are meeting today to make a SWOT analysis for our company, based on our performance over the last year. Just to remind you, SWOT stands for strengths, weaknesses, opportunities, and threats. Let's start right from the top. What do you think about our strengths? I think our main competitive advantage is the strength of our marketing team and advertising. We've been able to have a great deal of market penetration and have established a strong presence in the market, both in sales and in identity. I agree. We've put a lot of emphasis on market development. That leads directly to our weakness, I think, because we have focused heavily on marketing, we have not made much leeway in product development. To keep our reputation with consumers, we need to put more effort into product quality. Well, let's talk about opportunities, shall we? I think that by focusing on improving our weakness and coming up with a wider range of high quality products, we can reach even more of a consumer base than we are now. Because of our status in the market, if we boosted our product development, we could dominate the market. So what about our threat? Are there any strong competitors out there?
今天，我们开会的目的是根据我们去年的业绩情况做一下我们公司的态势分析。提醒你们一下，SWOT代表的是强项、弱项、机遇及威胁。那让我们从第一个开始。你们认为我们的强项是什么？ 我认为我们主要的竞争优势是我们的销售和广告部门。我们的市场渗透能力一直很强，而且还在市场销售及品牌认同方面建立了很大的势力。 我也这么认为，我们一直非常重视市场开发。我想由于我们把重点都放在销售方面，这也直接导致了我们的弱项，即我们在产品开发方面没有取得太大的进展。为了保持我们的产品在消费者心目中的威望，我们要在产品质量方面投入更多的精力。 好了，那我们是不是应该讨论一下机遇了？我认为通过集中精力改进我们的弱项，生产出品种多、范围广、质量高的产品，我们可以争取到比现在更大的消费者基数。鉴于我们在市场上的地位，如果我们加强产品开发的话，我们很有可能主宰整个市场。 那我们面临的威胁是什么？有没有更强的竞争对手？ presence 势力 identity 身份 right from the top 直接从最上面开始 competitive advantage 竞争优势 market penetration 市场渗透 make leeway 留出余地 reach consumers 争取顾客/消费者 boost sales 增加销售额