超级碗广告事件的启示：Groupon来华做企业还是做秀？
NPR's business news starts with some good deals in China. At least, that's what the American company Groupon is hoping to offer. Groupon sells discounted products and services here in America. Customers use Groupon and similar websites to find deals on everything from haircuts to dinners out. The Wall Street Journal says Groupon now wants to start operations in China where there are an estimated 450 million Internet users. But the site still needs Chinese government approval. It may not have helped Groupon's cause that it poked fun at the political situation in Tibet during a Super Bowl commercial. Speaking of football, the season is over, but there's still plenty of drama in the NFL. The league and the players union are heading into a fourth day of talks after a weekend of labor negotiations. After months of on-and-off talks, the two sides returned to the table Friday in Washington, D.C., where they've been joined by a federal mediator. There are several issues here. The stickiest is how much revenue should go to players under a salary cap system. Right now, the players take home about 61 percent of the leagues nine billion dollars in annual revenue. Team owners want to reduce the players' cut. The NFL's current labor agreement expires March 3rd and if there's no agreement, there could be a lockout.
美国国家公共之声商业新闻，先让我们来看一些发生在中国的交易。 至少，这是美国公司“高朋”所希望提供的。高朋在美国销售大量产品和服务。消费者通过高朋和其它类似网站可以找到各种消费信息，从美发到晚餐，应有尽有。 华尔街日报报道称，高朋现在想抢占拥有约4.5亿互联网用户的中国（在线团购）市场，但网站仍需通过中国政府的批准。高朋的野心或难实现，因为它拿中国西藏的政治局势作为噱头，在美国超级碗的商业广告中播出。 说到（美式）足球，虽然此赛季已落下帷幕，但好戏仍在美国国家橄榄球联盟上映。历经一个周末的劳资协商，该联盟和其球员工会即将进入谈判的第四天。几个月的谈判时断时续，双方于周五在华盛顿特区回到了谈判席，接受联邦仲裁的调解。 众多问题中最难解决的就是在工资帽制度下，球员究竟能得到多少收入。目前，该联盟一年收入90亿美元，约有61%被球员收入囊中，而球队经理打算降低这个比例。国家橄榄球联盟当前的劳资协议将在3月3日到期，届时如果新的协议不能达成，球员恐怕会停止踢球。 ——译文来自: david0904