广告的创意不用复杂,更不用如盗梦空间一般悬念云山雾罩。要诀只有一条:来自生活,高于生活。

找好一个着力点,选定一个受众群体,一点简单的演绎就能引发无数的共鸣和唏嘘。

而这一切的一切都是国产广告所稀缺的。

有木有觉得广告里面的歌曲很不错呢?小小透露下,这首小清新歌曲是 Ellie Goulding 的Your Song。

歌手照片如下:

歌词如下:

It’s a little bit funny this feeling inside
I’m not one of those who can easily hide
I don’t have much money but boy if I did
I’d buy a big house where we both could live

If I was a sculptor, but then again, no
Or a man who makes potions in a travelling show
I know it’s not much but it’s the best I can do
My gift is my song and this one’s for you

And you can tell everybody this is your song
It may be quite simple but now that it’s done
I hope you don’t mind
I hope you don’t mind that I put down in words
How wonderful life is while you’re in the world

 I sat on the roof and kicked off the moss
Well a few of the verses well they’ve got me quite cross
But the sun’s been quite kind while I wrote this song
It’s for people like you that keep it turned on

So excuse me forgetting but these things I do
You see I’ve forgotten if they’re green or they’re blue
Anyway the thing is what I really mean
Yours are the sweetest eyes I’ve ever seen