Measuring performance 评估绩效
词汇准备
company performance
公司绩效
performance evaluation
绩效评估
annual report
年度报告
pre-tax profits
税前利润
supermarket chain
连锁超市
breakdown
无亏损
可变化的，不稳定的
graph
图表
bar-chart
拄形图
annual report
年度报告
罢工行动
exchange rate
汇率
disposal
出售
deliver
实现
balance sheet
资产负债表
cash management
现金管理
net cash
净现金收入
exceptional items
非常项目
operating margins
经营利润
cost-cutting measures
降低成本的措施
资源增效计划
sales volume
销售量
trading volume
贸易额
turnover
营业额
restructure
结构重组
asset
资产
使…有效率
cash surplus
现金盈余
organizational changes
公司结构变化
cost-cutting measures
降低成本的措施
transformation programme
改革
PLC: public limited company
的缩写
Net profit
净利润
Earnings per share
每股收益
Dividend per share
每股分红
口语练习
what information is used to measure the performance of a company?
Where you can find this information?
需要利用那些信息来评估公司的绩效？从那里可以得到这些信息？
参考词汇和表达
the company is committed to a performance management culture
公司致力于绩效管理文化
performance evaluation
绩效评估
performance appraisal system
绩效评估体系
track performance of the company
跟踪公司的绩效
一套新（评估）标准
standardized benchmarks to measure the performance of the company
用规范的标准来评估公司的绩效
the company’s annual report
公司的年度报告
the company’s data put into charts and graphs
用图表显示公司数据
key performance indications include: profits, turnover, share price, sales volume, dividend, etc.
衡量绩效的主要指标包括：利润，营业额，股价，销售量，红利等
关于股票跌涨的常用表达有：
shoot up
猛涨
shares peak at
股价达到高点
股价崩盘
the price falls/goes down
股票下跌
shares recover
股价回升
go into steady decline
股价稳步下跌
share price is marginally up
股价微升
share are up slightly by 1.3 pence
股票上升1.3便士
Annual reports
年度报告
Speaking: which company has the best results? Which has the worst?
参考答案
The company with the best results is C. Company B made steady progress only. Companies A and D both had disappointing years.
For D, trading profit fell by 7%; however, as the company was able to spend ￡4.8 on an acquisition, we assume profits were still reasonable. On the other hand, A made losses that were only almost balanced by gains from cost savings. Therefore, A seems to have the worst results.
口语练习
Work in pairs. Your company has a large cash surplus and wants to invest in shares. Loot at the information about Ramsden Breweries plc and Bute Chemicals plc. Which company would you invest in?
你的公司拥有大量的盈余现金，想投资股票。看下列两家上市公司：拉姆斯登啤酒有限公司和比特化工股份有限公司的相关情况，你打算投资哪家公司？
参考词汇和表达：
factors to consider when making investment options
选择投资时需要考虑的因素
yield the desired level of profits
到达预期利润水平
with limited export performance
出口业绩有限
smaller scale industry adds to the flexibility
规模小的企业更有灵活性
an industry with clear growth potential, particularly in export markets
明显有发展潜力的工业，特别是在出口市场上。
the restructuring programme would deliver the company’s performance improvement
重组计划将提高该公司的绩效
the consolidation strategy increase its investment and bring in greater operating margins.
合并策略将增加其实投资，带来更大的经营利润
写作训练
Write a 120-140 word report comparing the two companies and recommending the most suitable investment. Before you write, think carefully about the following.
How many parts will the report have?
What heading will each part have?
What information will each part contain?
写一份120-140字的报告，对上述两家公司进行比较，并推荐最适合投资的一家公司。写之前，先考虑以下各点。
报告应该又几个部分组成
各个部分的标题是什么
各个部分应该包含那些信息
参考例文
Ramsden Breweries and Bute Chemicals: investment potential.
Introduction
This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.
Ramsden
The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%, however, restructuring may be to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.
Bute
Results were disappointed, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably.
Conclusion
Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potentials for further growth.
Recommendation
We would recommend investment in Ramsden Breweries.
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