The Associated Press reports that China is asking the public to help come up with a name and logo for its future space station in a sign of growing confidence for its ambitious program.

The appeal is the latest indication of how China's military-backed space program is emerging from the veil of secrecy as leaders seek to galvanize public support and maximize its educational and patriotic-inspiring qualities.

China expects to launch the space station's first module later this year, followed by a manned spacecraft to dock with it. Names are being sought for the station, due for completion before the end of the decade, along with its command module, two laboratory modules and supply ship. The program is seeking new logos for the station and the manned space program.