Celebrated on February 14th, Valentine's Day is a holiday where lovers traditionally express their feelings for each other. Symbols of modern Valentines Day include the heart shape and cupid. The holiday is named for two martyred Christian saints named Valentine.

But it only became connected with romantic love in the middle ages with the help of poet, Geoffrey Chaucer. Today, giving chocolate, jewelry or presenting one’s love with flowers are all customary gifts for Valentines Day. However, the most common present is the exchange of love notes, known as Valentines.

Over time, Valentines Day has been reinvented over and over. It was roughly the 1940’s when the current card giving tradition began. Before that time, Valentines were mainly hand written love notes, as suppose to the mass produce greeting cards of today.

In the second half of the 20th Century, the gift giving trend extends into presence of all kind, and finally, in the 1980’s, the diamond industries started promoting jewelry as an appropriate love token.

Today, it is estimated that approximately one billion Valentines Day cards are sent worldwide each year, making this day the second largest card sending holiday after Christmas.

85% of those cards are sent by a women.

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