商务英语阅读学习技巧分享

作者：伊一 2023-06-13 15:56

在BEC考试中，阅读题量较大，很多考生都反应没有足够的时间阅读，没有完成最后一篇阅读。其实，做阅读题的快慢不仅与自身的英语水平有关，大多数时候还与做题的方法和策略有关。下面小编就给大家介绍商务英语阅读的学习技巧，让大家心里提前有个底，做对应的练习!

一.商务英语阅读的学习技巧

1.阅读题抓住中心

一般的考试，都会有5篇的阅读题，选择出每个选项属于哪篇短文论述的内容。这部分主要是考查考生迅速找出短文主要观点的能力。正确的做题方法是先读提示第一句，把握5篇短文共同论述的大致范围，然后直接阅读短文。

2.不断积累商务英语词汇

基础的学习方法就是要记好单词。商务英语学习者常常由于专业词汇限制，不能够快速、准确理解文章，或者是由于一些词汇片面认识，导致对整个文章的片面理解和把握。因此，商务英语学习者必须通过大量的视听和阅读逐渐理和理解词汇。

3.了解专业知识和商务背景知识

商务英语因为他的阅读文章有一些差异，它的英语文章主题内容经常是以前特定的政治、经济和社会背景。我们可以在日常生活中看看英语报纸或者是了解一些政治，经济，这个对自己去做阅读题也是非常的有效果的。

二、BEC商务英语阅读经典练习题

Getting the price right

A、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.

B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.

C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.

D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits

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