我们都知道专业名词与专业术语是行业内约定俗成或者有明确规定的，并不是可以自由发挥的。在商务英语中，有很多类似的专业术语核心词汇，你都知道吗?现在就带大家一起来看看在BEC阅读中经常会出现的高频核心词汇专业术语。

61. cash dispenser 自动提款机，自动柜员机，亦作cash machine, cashpoint, automated teller machine

62. cash float 备用零钱

e.g. At the start of each day the bar and restaurant staff are given some cash float.

每天酒店开始营业时，都会为酒吧和餐厅德服务员准备一些备用零钱。

63. cash flow 现金流量，现金流动，现金收益

e.g. Many businesses fail because they fall into the trap of ignoring their cash flow.

由于忽视现金流量问题，导致许多企业失败。

Every company must watch its cash flow carefully if it is to avoid bankruptcy.

为了避免破产，每个企业都必须密切注视自己德现金流量。

64. bullet point “弹头“圆点，弹点，文件中用来导引各要点的园点符号，亦作bullet。

e.g. These points for discussion are indicated by bullet points.

这些讨论要点由“弹头”圆点标明。

65.. business concept 经营理念

e.g. This business concept has proved over the years to be extremely popular with British and international tourists alike.

多年来实践证明，这种经营理念得到英国及外国游客的普遍欢迎。

66. business district 商务地段，商务区(指写字楼、办公场所、银行、商店集中的区域或地段)，亦作commercial district, commercial area, corporate business area

e.g. The hotel is only a five-minute walk from the business and shopping districts.

本饭店步行仅5分钟即可到达商务购物区。

67. business class (飞机、车、船等的)公务舱，头等舱，亦作first class，与条件稍次、票价较低的economy class(经济舱)相对

e.g. The small airline has beaten the huge Royal DutchKLM airline, and other national state air companies, to win the title of Europe's best usiness class service.

那家小型航空公司击败强手英国皇家荷兰航空公司及其他国家级豪华航空公司，荣获欧洲最佳商务舱服务的称号。

68. bull market 牛市(通常指股市、汇市等金融市场价格持续上升或坚挺)

e.g. If the market is thought to be good and prices on the Stock Exchange are thought to be likely to rise, the market is called abull market.

市场看好，股票价格有望上涨，这种股市被称为牛市。

69. bundle 捆绑销售

e.g. The department is trying to stop Microsoft from forcing personal-computer makers to bundle its Internet browser software with every copy of Windows.

这个部门试图制止微软公司强迫个人电脑厂商把因特网浏览器软件与每个视窗版本捆绑销售。

70. burglar alarm 电子防盗报警装置

e.g. The burglar alarm will make a loud ringing noise when someone tries to enter the building secretly and illegally.

如果有盗贼潜入大楼，电子防盗报警装置会发出响亮的报警声。

71. burglar-proof padlock (U型)防盗锁

e.g. This is a manufacturer of burglar-proof padlock.

这是一家生产防盗锁地厂家。

72. business 公司，企业

e.g. He set up several adverting consultancy business in the UK.

他在英国建立了好几家广告咨询公司。

73. business class section 商务舱(座位)

e.g. The airline is to introduce a business classsection.

这家航空公司将于下周推出商务舱座。

74. bright collor 亮领,成功职业人士

75. brochure

a. They provide free travel brochures

他们免费提供旅游小册子

b. All holidays described in our brochure are advertisedby us in good faith and every care is taken to ensure their accuracy.

小册子中所宣传的均为我们诚意推广的度假计划,我们尽量保证内容准确无误。

76. broken lot 零星散股

77. broker

The broker will tell you which policy he or she thinks you should take out.

经纪人会告诉你应该办理哪种保险。

78. broker's commission

To deal in shares on the Internet incurs none of theregular broker's commission and investors can therefore easily afford to buy and sell shares more regularly.

在网上进行股票交易无须按常规付经纪人佣金,从而使投资者得以更为长期轻松地买卖股票。

79. brokerage fee

One reliable way of managing investments is through abroker, who charges a brokerage fee in the form of a percentage of the moneyinvested.

投资理财的一个可靠的途径是通过经纪人办理,他们按投资额的某个百分比收取佣金。

bulletin 公告栏

The Internet is very flexible and allows companis toupdate their news bulletins very quickly.

bulletin board 电子屏

America Online is home to hundreds of electronicbulletin boards.

80. brokerage industry

The broderage industry is booming these few years.

这些年中介业蓬勃发展。

81. brown goods

Manufacturers of brown goods have to face competitionfrom Japan.

茶色商品生产商要面对来自日本的竞争。

82. brunch

Brunch is a meal which you eat in the late morning.

早午餐是在上午晚些时候吃的代替午餐的早餐。

83. bubble economy

During the ~ yeas of rapid growth in the late 1980s, some bureaucrats outrageously greedy.

在80年代后期,泡沫经济迅速发展,一些官僚贪欲无限增长。

bubble wrap

Thanks to the bubble wrap, these books arrived in pretty good shape

budget priced goods

Budget priced goods are low-priced goods.

buffet reception

Buffet receptions offer good chances for doing usefulnetworking

built-in

Built-ins now include playstations, Internet accessand televisions.

bulk

84. brand extension

The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

可口可乐公司本应聪明一点, 让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场。

The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

品牌延伸策略背后的理念在于, 顾客因为已经熟悉某种品牌名称而接受新产品。

85. brand identification

eg: Brand identification insures shelf placement and other advantages in the distribution process.

品牌识别确保了产品在货架上占有一席之地,同时也使销售过程中的其他优劣得到保证。

86. brand image

eg: Mercedes cars have a quality brand image

梅塞德斯汽车享有高质量的品牌形象。

87. brand leader

We are doing a survey to find out which is the brand leader in the coffee market.

我们正在进行调查，找出咖啡市场中哪个品牌最受欢迎。

88. brand loyalty

The objective of advertising is to build upbrand loyalty.

广告的目的在于增强人们对品牌的忠诚度。

Customers with a strong sense of brand loyalty arerarely prepared to switch to a new competitior.

有强烈品牌信赖感的顾客很少会移情新出现的同类产品。

89. brand -making

eg: Despite the Brand -Making Mystique, the TangibleTrademark is strong financial returns.

尽管存在创名牌的秘诀,但巨额资金回报本身才是众人瞩目的有形商标。

brand name

The enormous strength of the McDonald's brand namehas helped the company to enter new markets all over the world.

麦当劳品牌名称的巨大优势使该公司在世界各地不断建立新市场。

Proctor and Gamble has significant distribution power because of the strength of their brand name.

宝洁公司由于某品牌响亮，有很强的销售实力。

90. brand consultants 品牌咨询公司

eg: A recent survey of 1000 people by brand consultantsCook &Pearson concludes that shoppers will continue to buy a wider range ofgoods and services from supermarkets.

最近由库克-皮尔森品牌顾问公司着手的一次千人调查得出结论：购物者将继续在超市购买各类商品和服务。

91. brand enhancing 品牌提升

eg: One company says that its on-hold marketingprogramme, combinging messages with 'brand enhancing' music , reduces hang-upsby 50 per cent and increases sales by up to 20 per cent .

据一家公司说：该公司的利用侯话时间营销计划把产品宣传信息和“提升品牌”的音乐结合起来，使挂断电话的人数减少了50%，销售额增加了20%。

92. Book value 账面价值(反映在账簿上的资产值)

e.g. The old photocopier is still useful, although itsbook value is almost nothing.

93. Boring and repetitive 单调重复的

e.g. In general, the computer serves best in doing allthe jobs which are boring and repetitive, such as producing invoices andstatements.

94. Bottom-end of the market 低端市场

e.g. A large computer hardware retailer positioneditself at the bottom-end of the market by undercutting all its competitors.

95. Bottom line 账本底线，盈亏一览结算线

e.g. You run millions of dollars through all that and you come out with nothing on the bottom line.

e.g. we never lost sight of the bottom line.

96. Bounce (电子邮件)弹回，退回

97. Bounce message (电子邮件器给发信人的)退件通知

98. Bounced cheque 拒付支票

e.g. Charges can be very high for bounced cheque, andadministration fees are charged each time the debt increases.

99. Boundaryless marketing 无界营销

e.g. The notion of boundaryless marketing was fistused by Jack Welch, chairperson and CEO of General Electric.

100. Bourse 证券交易所，证券市场

e.g. Shares at China's two bourses fell nearly 20 percent, although a few so-called wto plays, such as Tianjin port, still held retail interest.

中国两大证券交易市场股票下跌近一成，但一些象"天津港"之类的"世贸股"仍受股民青睐。

101. retail adj.

original meaning is 零售的。引申一下，股市里，以零售的，零散的形式购买的，只有中小股民了box file文件盒。

eg: The invoice is in the box file marked "invoice".

这张发票在标明‘发票’的文件盒里。

102. brainstorming 集思广益

eg: Brainstorming can produce a lot of ideas very quickly .

通过大家自由讨论可以迅速收集多种意见。

103. brainstorming session 集体讨论会

We're holding a brainstroming session on our new product next Tuesday.

下周二召开集体讨论会，研究我们的新产品。

A brainstorming session between the managing director, the marketing director and their accountant produced a new name for the company.

在一次由总经理，营销主管及公司会计师参加的三人集体讨论会上，公司有了新名称。

104. branch office 分公司

eg: A decision must be made about whether the branch office is to hold stock or not.

必须作出决策是否让分公司持有股份。

out 拓展业务

eg: They are branching out to locations around the world.

他们正在世界各地迅速拓展业务。