百事可乐又玩新花样了。

最近,百事推出了一款订婚戒指,由钻石和水晶百事可乐组成。

百事还特意为这个戒指拍了广告视频。

可乐味的钻戒,你心动吗?

 

Prepare Your Proposal—Pepsi Debuts Diamond Engagement Ring Made With Crystal Pepsi

准备你的求婚——百事推出了镶着水晶百事可乐的求婚戒指

For people about to pop the question, Pepsi has introduced an unusual new engagement ring.

对于即将提出这个问题的人们,百事可乐推出了一种不同寻常的新订婚戒指。

The beverage company has debuted the Pepsi Engagement Ring, made with one big difference: the diamond is infused with Crystal Pepsi. Timed to Valentine’s Day, Pepsi has launched a social media contest asking fans to tweet their proposal ideas for a chance to win the ring, which features a 1.53-carat, lab-grown alternative diamond attached to a platinum band.

这家饮料公司首次推出了百事订婚戒指,该戒指与众不同之处在于:钻石中注入了水晶百事可乐。恰逢情人节,百事发起了一场社交媒体竞赛,要求粉丝们发布推特提案,以有机会赢得这枚戒指,该戒指是一颗1.53克拉的实验室制作的替代钻石,还有一个铂金戒圈。

Now through March 6, the brand is asking fans on Twitter to tweet their most creative, bold or bizarre proposal ideas with the brand’s social handle and the hashtags #PepsiProposal and #Contest. The brand will announce the winner the week of March 16 to coincide with National Proposal Day on March 20.

从现在起至3月6日,百事要求Twitter上的粉丝使用该品牌的社交功能以及#PepsiProposal和#Contest主题标签,发布自己最有创意、最大胆或最奇怪的提案想法。百事将在3月16日这一周宣布获奖者,这一周也恰逢3月20日全国求婚日。

Pepsi worked with creative agency VaynerMedia to create the ring as well as an accompanying video that riffs on traditional engagement ring commercials.

百事与创意机构VaynerMedia合作制作了戒指,并模仿传统的订婚戒指广告制作了一段视频。

According to the brand, the ring was made by boiling down Pepsi’s clear beverage to its most basic carbon form, resulting in a powder. The powder was then added to the process for creating a lab-grown diamond, which requires using a small piece of natural diamond that is placed in carbon under high pressure and temperature.

根据百事的说法,指环是通过将百事的透明饮料煮沸至最基本的碳形态,并制成粉末状,然后将粉末添加到创建实验室制作钻石的过程中。这其中需要使用一小块天然钻石,将其置于高压和高温下置于碳中。

Crystal Pepsi debuted in 1992, but was discontinued in the United States and Canada in 1994. Since then, the brand has rereleased the product for limited runs, most recently in 2017.

水晶百事可乐于1992年首次亮相,但于1994年在美国和加拿大停产。此后,百事又重新限量发售该产品,最近一次是在2017年

 

多知道一点

百事可乐新尝试

这款钻戒不是百事可乐在其他领域的第一次尝试。

早在2019年,百事就为BravoCon发布了自己的桃红气泡葡萄酒。

并且在今年春季,百事将推出注入咖啡的苏打水。