你有尝试过冥想吗？反正这个事在美国挺流行的，尤其是80后和90后，硅谷的冥想风气也很盛。

由于这个风潮，冥想相关的APP也感受到了春天，2019年生意做得相当好。

图片来源：Sensor Tower

The millennial obsession with wellness and self-care has led to a booming business for meditation apps. 

千禧一代对身心健康和自我保健的痴迷促进了冥想应用软件业务的发展。

In the first quarter of 2018, app intelligence firm Sensor Tower reported the top 10 “self-care” apps had pulled in some $27 million in revenue. Fast-forward to the end of 2019, and the numbers have gotten much higher. 

2018年第一季度，应用软件情报公司Sensor Tower（一家移动应用数据分析公司）报告称，排名前十的“自我保健”应用软件已获得约2700万美元的收入。到2019年年末，其收益更高了。

According to Sensor Tower’s latest data, just the top 10 highest-grossing meditation apps of 2019 — a subset of “self-care” apps — grew to $195 million. That’s a 52% year-over-year increase.

据Sensor Tower最新数据显示，2019年最赚钱的十大冥想应用（“自我保健”应用的一类）的总收益就增长至1.95亿美元，与去年同期相比增长了52%。

Meditation apps were already leading the self-care app market back in 2018, with apps like Calm, Headspace and 10% Happier driving revenue. Other self-care apps focused on mindfulness or yoga were popular as well, but further down the charts.

早在2018年，冥想类应用就已经在自我保健类应用市场上领先，而Calm（平静）、Headspace（内心世界）和10% Happier（更开心10%）等冥想类应用的收益皆有所增长。其他专注于正念或瑜伽的自我保健类应用也很受欢迎，不过其排名要靠后一些。

Over the course of 2018, the top 10 meditation apps alone ended up generating $128 million in revenue. That was a huge increase from just a few years prior, when the top 10 meditation apps of 2015 had only pulled in just over $8 million in revenue.

2018年，仅排名前十的冥想类应用就创造了1.28亿美元的收益。与前几年相比，收益大幅增长。就在2015年，排名前十的冥想类应用的收益才刚刚超过800万美元。

In 2019, the top 10 meditation apps grew revenues to $195 million.

2019年，排名前十的冥想类应用的收益增长至1.95亿美元。

Only two apps, however, have been in the top 10 list since 2015. Calm, which is estimated to have grossed $92 million in 2019, and Headspace, which grossed $56 million. Both saw revenues up year-over-year, as well, at 46% and 33%, respectively.

然而，自2015年以来，只有两款（自我保健类）应用位列应用榜前十。2019年，Calm应用的总收益预估为9200万美元，而Headspace应用的总收益预估为5600万美元。与去年同期相比，这两款应用的收益皆有所增长，且分别增长了46%和33%。

多知道一点

冥想Meditation

正儿八经的冥想并不只是闭眼休息，而是通过一些技巧来训练自己的专注力和感知能力，同时达到思维和情感上的冷静状态，现在已经有很多与此相关的书籍、课程、app。但是学者们目前很难给冥想这个概念下定义，因为全球各地的冥想差别很大。