Prepare yourself: Cheetos Popcorn is now here. Yes, it’s a thing. If you’re struggling to wrap your mind around this development, Cheetos released a six-second explanatory video in which Cheetos forcefully explode into popcorn kernels, with an Australian-accented man growling, “New! Cheetos! Popcorn!” See, now you understand.
做好准备:奇多爆米花来喽。对,这是一个东西。如果你还在纠结这个问题,可以看看奇多发布的6秒解说视频,视频中奇多被崩成爆米花,还能听到一个澳大利亚口音的男人在喊:“新产品!奇多!爆米花!”看,现在明白了吧。

An earlier beta variety of the snack began testing at Regal Cinemas two years ago; that version was Crunchy Cheetos mixed with popcorn kernels. The company decided to ditch the old-school Cheetos and go whole hog on popcorn covered in cheesy dust.
早在两年前,这种小吃的测试款就开始在帝王电影院试卖,当时是把奇多和爆米花混在一起。该公司决定放弃使用传统的奇多,全部换成撒满芝士渣的爆米花。

The cheesy dust, by the way, is known as “cheetle,” a term trademarked by Frito-Lay and marketed as a mark of pride. “We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” says Brandi Ray, a senior director of marketing for Frito-Lay North America, in a statement.
顺便说一下,这种芝士渣被称为“cheetle”,这个词被菲多利公司注册了商标,作为骄傲标识上市销售。菲多利北美公司高级市场总监Brandi Ray在一份声明中说:“我们看到喜欢奇多的人举起粘有红色、橘色芝士渣的手指,就像荣誉勋章一样。我们一直在寻找让他们的零食游戏更丰富多彩的方法。”

Cheetos Popcorn is available in two flavors, cheddar and flamin’ hot.
奇多爆米花有两种口味:切达干酪味和热辣味。

 

翻译:菲菲