According to newly released third-party data, TikTok has reason to dance.
The famous short-video application saw its in-app purchase revenue rise 310% on a year-over-year basis, according to Apptopia, a startup that tracks mobile app revenue and usage. (The Boston-based startup has raised $8.2 million to date and competes with AppAnnie.)
TikTok’s revenue gains are impressive in more than percentage terms. The popular social application’s in-app revenue is now at a material scale — topping $50 million according to a chart published by Apptopia’s Adam Blacker. And while the company’s year-over-year growth is rapid, its sequential gain from a Q3 in-app top-line figure of around $20 million may be even more eye-popping.
At $50 million a quarter, TikTok could generate hundreds of millions in yearly revenue — enough to go public on its own. And likely enough to provide material assistance to its parent company, ByteDance.
Update: SensorTower, another player in the mobile app intelligence business, told TechCrunch that its data shows “gross TikTok in-app spending at approximately $87 million for the fourth quarter ($62 million net) in all markets across the App Store and Google Play” excluding China. Even more, SensorTower’s Randy Nelson said in an email that his firm calculates TikTok’s “year-over-year growth [landing] closer to 521%.” Damn.
最新消息：另一家经营移动应用智能业务的SensorTower公司对TechCrunch（美国科技类博客）说数据显示，不包括中国市场，“抖音第四季度在苹果商店和Google Play的所有市场上应用内投资总额约为8700万美元（净赚6200万美元）”。而且SensorTower公司的Randy Nelson在邮件中说他的公司计算出抖音的（登录量）年增长率接近521%。真该死。
ByteDance, a China-based technology company worth well north of $70 billion, is known for its Toutiao social media service, as well as TikTok. TikTok was formed out of the fusion of Musical.ly, which ByteDance bought in late 2017, and and its own application Douyin. The app is an unquestionable breakout success around the world.