The National Basketball Association and China’s Tencent Holdings have announced a five-year extension of their existing partnership, which sees Tencent as the NBA’s official digital partner.

美国职业篮球联赛(NBA)和中国的腾讯公司现有合作将延期5年,腾讯是NBA的数字媒体官方合作伙伴。

The new deal runs to the end of the 2024-25 season and covers live NBA games, NBA programming and interactive fan experiences.

这份新协议截止2024-25赛季结束,涵盖NBA比赛现场直播、NBA节目和粉丝互动体验。

Under the new deal, live NBA games, video on demand and short-video content will be available for fans through Tencent’s digital and social media platforms including QQ.com, Tencent Sports, Tencent News, Tencent Video, QQ, Weixin/WeChat and Weishi.

新协议下粉丝可以通过腾讯网、腾讯体育频道、腾讯新闻、腾讯视频、QQ、微信和微视这些腾讯数字媒体和社交媒体平台看NBA赛事现场直播、点播和短视频。

图片来源:视觉中国

Tencent will develop innovative advertising products, and launch “mini programs” for mobile devices, including the NBA’s fan loyalty program in China, “NBA Qiu Mi Quan.”

腾讯将开发创新广告产品,在中国为移动设备推出“小程序”,包括NBA球迷会员小程序“NBA球迷圈”。

The partnership will also be able to leverage the big data resources that come from operating China’s most popular social media, music and games platforms.

这一合作也将能利用从中国最受欢迎的社交媒体、音乐和游戏平台上获得的巨大数据资源。

This is intended to create customized interactive services.

这都是为了创建定制的互动服务。

“The enormous reach and popularity of Tencent’s platforms have been a driving force behind the growth of basketball in China, and we look forward to deepening our connection with NBA fans across the country through this expanded partnership,” said NBA commissioner Adam Silver.

NBA总裁亚当·席尔瓦说:“腾讯各平台的巨大影响力和知名度是中国篮球市场增长背后的推动力,我们期待能通过扩大合作来加深与全中国NBA球迷间的联系”。

Tencent has been the digital media partner of the NBA since 2009, and has streamed full seasons of live NBA games since the current deal began in 2015.

腾讯从2009年起一直是NBA的数字媒体合作伙伴,从2015年目前的协议开始之日起一直直播NBA全季比赛。

Last season, 490 million fans in China watched NBA programming on Tencent’s platforms, a nearly three-fold increase from the 2014-15 season.

上一赛季中国有4.9亿球迷在腾讯各平台上观看了NBA节目,较2014-15赛季增加了近三倍。

An estimated 21 million fans in China watched Game 6 of the 2019 NBA Finals on Tencent platforms.

中国估计有超过2100万球迷在腾讯各平台上观看了2019年 NBA总决赛第六场比赛的直播。

 

翻译:菲菲