loyalty
['lɒɪəltɪ] 
n. 忠诚

图片来源：视觉中国

The way people shop is changing, and it is affecting brick-and-mortar retail. 

人们购物的方式正在改变，这也影响着实体零售业。

Just last month Topshop announced its plans to shutter all of its U.S. stores and Payless officially closed all of its doors at the end of June. 

就在上月，Topshop宣布，计划关闭所有的美国门店。Payless在6月底就正式关闭了所有门店。

But H&M isn't going out without a fight.

但是H&M没经过战斗是不会退出的。

The fast-fashion store recently announced a new loyalty program in hopes of capturing the attention of shoppers. 

这家快时尚店最近宣布了一项新的忠诚项目，希望能吸引消费者的注意力。

Next fall, H&M is going to start letting customers in the U.S. take home clothes — from online and in store — with an option to pay for them a month later. 

下个秋天，H&M将允许美国的消费者把衣服带回家--无论是网上购物还是在店里--可以一个月后再付款。

It's kind of like a modern version of layaway, except in this case you can take your items home and wear them before paying off your balance.

这像是现代版的分期预付，只有一点不同，你可以在付清款项前，将商品带回家穿戴。

"Shopping at H&M should be convenient, relevant and inspiring and we are happy to soon offer fashion fans in selected markets a whole new way of paying their fashion finds," says Daniel Claesson, Head of Business Development at H&M Group, in a statement. 

“H&M购物应该是方便的、有意义的、启发性的。我们很高兴很快就在特定市场上为时尚粉提供一种全新的支付方式。”丹尼尔·克雷森，H&M集团的业务发展部领导，在一项声明中说道。

"Klarna has helped us develop an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop."

“Klarna帮助我们研发出了H&M独有的支付方式，为我们的粉丝提供了现代化的购物体验，无论他们选择何时以何种方式购物。”

So how exactly does it work? H&M teamed up with fellow-Swedish financial company Klarna to make it all happen through the H&M app. 

那么这是如何运作的呢？H&M与瑞典金融公司Klarna合作，通过H&M的APP实现先提货后付款。

Think of it as using a credit card. H&M will do a credit check when customers apply to use its pay later feature, which has already launched in H&M's home country of Sweden. 

把这当做用信用卡吧。顾客申请使用之后付款的功能时，H&M将进行信用检查。在H&M的母国瑞典，这项功能已经推出了。

There's a small fee for spreading payments out over several months, similar to paying interest. If customers pay their balance within 20 days, there's no fee at all. Would you try it?

推迟付款几个月需要付一小笔费用，这跟付利息很相似。如果顾客在20天内付清款项，就不需要付额外费用。你想试试吗？

 

今日词汇

loyalty
['lɒɪəltɪ] 
n. 忠诚

 

It's vital to keep the loyalty of your customers.

一定要让顾客一直忠实于自己。

优衣库此举正是深谙其中道理的一个举措

customer loyalty 顾客忠诚度