Starbucks has over 30,000 retail stores in 78 countries around the world. In the United States, which hosts about half of those cafes, it's not uncommon for the chain to have multiple locations in a town, or even dozens in a large city.
This seems like a pretty big barrier to entry, but the coffee business continues to attract new rivals. Chains like McDonald's and Burger King have made efforts to step up their coffee games, and even 7-Eleven has a new prototype store that includes a Starbucks-like cafe.
Now, another well-known brand has decided that cafes are a big part of its future, and the company isn't deterred by the huge lead Starbucks holds.
Godiva, the privately held chain known for its mostly mall-based chocolate stores, plans to open 2,000 cafes in the next five years, according to the Associated Press. About a third of those will be in the U.S.; the first just opened in Manhattan.
The locations won't just sell chocolate, or the ice-cream confections some offer now. They'll be full, sit-down cafes with an expansive coffee menu, the AP said. They will also offer something called the "croiffle," a cross between a croissant and waffle pressed on a waffle iron, with fillings including chocolate or cheese.
It's easy to see why Godiva wants to go after this model. The company's current stores are somewhat limited when it comes to repeat visits. Even locations that offer ice cream, shakes, and chocolate-dipped items are still somewhat special-event spaces, because their menu is quite decadent.
decadent and corrupt，腐化堕落的
declining是它表亲，表示“倾斜的，衰退中的”。如a declining industry衰落的产业。