We have the inside scoop on the etymology behind these super successful enterprises!





The toy company name combines the Danish words “leg got” or “play well,” according to business insider.com.

根据business insider网站的消息,这家玩具公司的名称是将丹麦语中两个单词 “ leg ”和 “ got ”拼起来组成的,意思是“好好玩”。




Ingvar Kamprad, a 17-year-old Swede, founded the company in 1943 with money his father gave him for doing well in school.

Ingvar Kamprad于1943年成立了宜家,当时他还是一个17岁的瑞典男孩,创业基金来自于他父亲因他在学校的良好表现所给的奖励。

The teenage retail titan-to-be formed the name of his company—which originally sold pens, wallets, picture frames, table runners, watches, jewelry, and nylon stockings at reduced prices—from his initials (I.K.), plus the first letters of Elmtaryd (E) and Agunnaryd (A), the farm and village where he grew up.


As for those crazy product names, turns out they follow a system. According to an article in the Guardian, because Kamprad is dyslexic, he found that naming products with proper names and words made them easier to identify.


Sofas, coffee tables, bookshelves, media storage, and doorknobs are named after places in Sweden (Klippan, Malmö); beds, wardrobes, and hall furniture after places in Norway; carpets after places in Denmark, and dining tables and chairs after places in Finland. Bookcases are mainly occupations (Bonde, peasant farmer; Styrman, helmsman). Bathroom stuff is named after lakes and rivers.





Invented in 1893 by drugstore owner Caleb Davis Bradham, the beverage—made from a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural ingredients—was originally called “Brad’s Drink,” according to the company website.

百事可乐最初是由一名药店老板Caleb Davis Bradham于1893年发明的,这个饮料混合了糖、水、焦糖、柠檬油、肉豆蔻和其他天然材料。据该公司的网站称,最开始这被称为“Brad牌饮料”。

But because Bradham saw the drink less as a refreshment and more as a healthy cola that could aid in digestion, he renamed it five years later, using the word “dyspepsia,” which means indigestion, as its root.





The internet giant takes its name from “googol,” the mathematical term for the number 1 followed by 100 zeros, reports businessinsider.com.

根据business insider网站的消息,这个互联网巨头的名字取自一个数学术语“googol”,指的是1后面跟100个0。




The beauty behemoth was named after the ruins of a castle, Le Château de Lancosme, that the founder visited while on vacation in the French countryside. His inspiration for the company symbol, a rose, was the many wild roses growing around the castle.

这个美妆巨头的名称来自于当时兰蔻创始人在法国乡村度假时参观的一座城堡遗迹——Le Château de Lancosme(兰蔻城堡)。而品牌玫瑰花形状的商标,创意是来自于当时兰蔻城堡周围长的许多野玫瑰。