For many brides, the dress is a fundamental feature of a wedding day – but with the average cost of weddings skyrocketing to £27,161, it’s no wonder couples are looking for ways to cut back.

Luckily, the high street is listening to this new generation who don't want to blow their life savings on saying “I do”. Thanks to the rise of affordable bridal collections, women everywhere can now walk down the aisle in dress that fits the budget.

Joining the likes of Whistles and Topshop, H&M is the latest high-street store to launch an affordable range of wedding and bridesmaid dresses that won’t break the bank.

The range of dresses, accessories and footwear is specially designed for the bridal party and those blessed with invitations. Prices start as low as £2.99, with the most elaborate wedding dresses setting you back just £149.99.

The one-stop shop for everything from jewellery to flower girl outfits, bridesmaids can get their hands on a selection of gowns in peach or powder blue, while other guests have the option of investing in trousers and peplum tops covered in florals.

For brides, options span from traditional floor-length lace dresses to embroidered wrap styles and frill-trimmed gowns.