嗯，如果要问中国现代年轻人，最想去什么公司，估计十有八九都想去BAT（Baidu, Alibaba, Tecent）三家吧。
国外老牌《企业家》杂志（ Enterpreneur） 最近就专门发了篇文章，叫：
How Jack Ma's 'Crazy' Management Style Built a Technology Empire
East is East and West is West, and never the twain shall meet.
More than 100 years ago, Rudyard Kipling wrote those words before the world had shrunk back into a new Pangaea, reconnected by fiber-optic lines, global-supply chain networks and global brands.
Alibaba and its kinetic leader Jack Ma have blended the best of Western and Chinese technologies, culture and management to create the world’s largest ecommerce company and perhaps soon to be biggest and most diversified global technology enterprise.
It also made Jack Ma one of the most wealthy men in the world with a net worth of more than $18 billion.
# 准则1 Be like Forrest Gump
Jack Ma relates to the naive innocence with which the character Forrrest Gump approaches life.
Ma watches his favorite film Forrest Gump over and over and over again. Indeed Ma never let himself get down, even when he made $15 a month as a teacher while supplementing his income peddling on the street.
Nor did he become discouraged when KFC, a hotel and the police turned him down for jobs. He kept on believing that if someone sticks to his principles and works hard, anything was possible.
Like Forest Gump, Ma has always seen the world and its possibilities almost as if through the eyes of a child, believing technology could be magic and life truly a box of chocolates -- but one that a person never knows what he will get inside.
# 准则2 Innovate on the shoulders of giants
Ma has consistently understood that innovation is not always synonymous with invention.
Like Steve Jobs, who did not invent the digital music player, and Bill Gates, who did not invent computer operation systems, Ma built his most successful properties on the foundations of what came before.
For example eBay had long been established as the largest and most successful consumer-to-consumer ecommerce site in the world when Ma launched Taobao.
What Ma did was adapt the concept specifically for China, knowing that culture, history, philosophy and mind-set were as important to success as functionality.
That is why he included a real-time chat function on Taobao, so that buyers and sellers could build a relationship and trust and negotiate in real time. In China every transaction is personal.
# 准则3 Soar with eagles
Jack Ma has surrounded himself with the smartest and most capable and innovative executives and managers he could find.
He never believed that he was an expert at everything and that as a founder he had earned the right to micromanage every aspect of his business.
At a time when it was very unusual, Ma was open to bringing in foreign executives to further his goal of blending East and West.
He also befriended Jerry Yang, co-founder of Yahoo, and Masayoshi Son, chairman of Japanese telecom giant Softbank. Both were early investors in Alibaba and helped the company grow more quickly.
# 准则4 Take your business but not yourself seriously
Ma has worked hard from Day 1 to build a unique culture at Alibaba.
Yes that sounds like a cliché and old-fashioned management-speak, but it has proved to be one of the most important factors in Alibaba’s success.
Ma has built a culture of participation, inclusion and fun. He exhibits high energy and is outspoken, fun loving and charming.
He has ensured that all those personal traits have become company traits and is well known for singing karaoke with employees, holding company retreats for 15,000 and dressing in outlandish outfits when addressing management.
He has created an atmosphere such that Alibaba employees treat him like a combination of father figure, inspirational guru and band leader.
The result is a super loyal, hardworking group of executives, managers and employees who would follow Ma to the ends of the Earth.