China’s Highest Earning Dog Inspires Online Shop

The pet dog of Chinese richest son, Wang Sicong, called Wang Ke Ke, who was made famous by wearing luxury items like a Fendi bag and an iPhone smartwatch, has now become “the highest earning dog.”

Last April in 2016, one of Sicong’s friends, an e-commerce veteran, saw a potential business opportunity from the star puppy (who has 2.35 million fans on his own Weibo account), and used the dog’s name to open an official Taobao store that sells dog merchandise.

The star effect brought him 130,000 yuan in sales on the first day. He said the KOL Dog’s fame saved him 2 to 3 years of hard work to jumpstart the online store but in order to make the business sustainable, he needs to focus on providing quality products and 24/7 customer service.

Wang Sicong’s father, Wang Jianlin, is chairman of the Dalian Wanda Group, the largest real estate developer in China, and the richest man on the mainland.

The 26-year-old Wang Sicong is a director at the family-owned firm as well as a prominent figure on Chinese social media, according to Want China Times.

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