When I was at university I did a business course that covered advertising, marketing, sales and public relations. I’m really glad I did this particular course as, although it was vast, it gave me an overview of business in general and the different careers in communications.
我在大学期间读了商务课程,涵盖了广告,营销,销售和公共关系。虽然这个课程包含的内容广,但我还是很开心学了这门课程,它让我了解到商务的基本概述和有关沟通的不同职业。

While I was studying I realised that I was most interested in Public Relations and so I joined a couple of associations so I could start networking before leaving university.Through one of the organisations I joined I was able to meet lots of experienced professionals who gave me advice on getting into the industry. I was also offered an internship in my final year. This meant I could build up my portfolio even before I’d finished studying. I think that it’s extremely important, especially today when there are so many people wanting to work in PR, to do an internship to a. get a foot in the door and b. have more on your c.v. than simply your studies. You have to show willing and prove that you’re an enthusiastic, ambitious person who wants to succeed. It was hard studying and working at the same time but at least it prepared me for the deadlines and long hours you’re expected to put in with a PR job.
在学习阶段,我发现我最感兴趣的是公共关系,所以我参加了几个社团,好让自己在离开大学之前好好与人沟通交流。通过我参加的一个组织,我遇见很多富有经验的专家,他们给了我关于这个行业的一些建议。我也在大学最后一年获得实习,这个实习让我在结束大学学习前建立起自己的人际关系网。我认为这是特别重要的,特别是在人人都想进入公共关系行业的今天。实习一方面是入行,另一方面是丰富简历,丰富非学习方面的经验。你必须展现你的决心,证明你是一个热情,有抱负,渴望成功的人。同时也要努力工作学习,至少准备好迎接进入公共关系后的截止日期和长时间工作。

My internship also meant that I built up a list of contacts in the media and PR industry itself. Both areas were very important in helping me get my first job as an Account Coordinator with a corporate public relations agency. I had to write and proofread flyers, keep track of media databases and other admin-type stuff. It wasn’t the most exciting of jobs but at least it gave me a better insight into PR and helped me decide what I wanted to do after. I didn’t have much journalism experience either before working for this company so I learnt that as I went along.
我的实习同时也说明我建立了一个媒体和公共关系行业的联系人列表。我的第一份工作是协助一个企业公共关系机构的客户助理,而这两个领域都对我获得第一份工作有着很重要的影响。我负责书写和校对传单,跟踪媒体数据库和其他行政类型的事情。这并不是很令人兴奋的工作,但是至少它让我更好地洞悉公共关系,帮助我决定我接下来想做什么。在这个公司工作之前,我没有很多媒体方面的经验,所以在工作的期间我学到很多。

After about nine months, when I felt ready to tackle something a bit meatier, I applied for a job, still within the same company, with more responsibility. I became an Account Executive and very quickly felt at home in my new job. That was about two years ago. I’ve much more contact with our clients and I play a large role in developing public relations strategies. I still do a lot of writing with press releases but I’m also more involved in organising special events like press conferences.
九个月后,我感觉我准备好能够更好地解决问题的时候,我在公司内部申请了一个承担更多责任的职位。我成功成为客户主任,并且很快适应了这份新的工作。大概两年前,我跟我们的客户联系更密切了,也在发展公共关系策略上发挥很大作用。我在新闻稿发布很多文章,同时也更多地组织一些新闻发布会之类的活动。

I love what I do because I get to meet loads of different, interesting people every day. You have to be quite outgoing and able to communicate easily which I guess is more of a talent than a skill. If I had to start again I’d choose to do a journalism option at university as employers like you to have a journalism background. Otherwise, getting an internship was the best thing I’ve ever done and I’d do it again, no problem.
我喜欢我的工作,因为我每天都会遇到很多不同有趣的人。你必须得很外向,并且能够轻松交谈,但我认为这是一种天赋而不是技巧。如果我再一次选择,我会像你一样在大学选择新闻课程,拥有新闻背景。另外,这次实习是我做过的事情中最棒的一次,我愿意再做一次,绝对没问题。