Say goodbye to Netflix's five-star rating
system. The entertainment company revealed Thursday that it would be replacing the feedback tool with a simple thumbs-up, thumbs-down format.
Netflix vice president of product Todd Yellin said that the streaming
giant has already been testing the replacement
rating system among some customers and found a 200 percent increase in user reviews. The change will hit all subscribers
"Five stars feels very yesterday now," Yellin said, according to reporters present at the briefing
Gizmodo's Rhett Jones said the change was "troubling," as it could further limit consumers' ability to discover content on the streaming service.
"It would be nice if Netflix would offer more choice for how its customers want to browse," Jones wrote. "A slew of websites and extensions
offer better ways to browse the service."
But Netflix is keen to get more people rating content so it can understand what viewers really want to watch.
The Verge's Lauren Goode also reported that with the rating change, comes more attempts from Netflix to use algorithms to match viewers with content they would like by showing a percentage beneath