• BEC中级阅读理解模拟题(3)

    今天小编为同学们带来BEC中级阅读理解模拟题

    2021-03-23

    BEC BEC阅读 BEC中级

  • BEC中级阅读理解模拟题(1)

    阅读理解模拟题,一起来做练习吧~ 1. SunTours runs a risk by selling similar holidays to customers in different income brackets. 2. It is worth offering holidays at a discount to increase the number of bookings. 3. SunTours needs to reflect on its marketing methods if it wants to boost repeat custom. 4. It would be a good idea to sell holidays to locations which other promoters have ignored. 5. SunTours has been disadvantaged by its approach in the past. 6. In certain locations, SunTours may be able to negotiate more favourable contracts. 7. There is an alternative to discount holidays that would be more satisfactory for SunTours' customers. Four market experts offer advice to SunTours, the middle-market tour operator A Robert Worth Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents' commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations. B Steven Worrel Whether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours' more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy. C Ursula Capalbo Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal. D Gillian Wilmot SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service. 解析: 四个专家分别对一个度假公司的发展给出了自己的意见。怎么锁定目标客户,怎么定价,怎么打折,都是一门学问。题目信息稍微有些隐晦。话说这个BEC阅读的第一部分,普遍难度不是很大,可个别题目一旦含蓄起来,也是很难在文章中找到答案的影子的。 第一题,通过将同样的假日出售给不同收入层次的客户是有风险的。这题的答案够隐晦的,而且不是特别的对应。答案是B段开头的一段话。说该不该将多余的假期打折,是一个有争议的点。这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边,从而将品牌给毁了。注重预算的(budget-conscious)和更富裕的(more affluent customers)是两种不同的收入人群,也就是different income brackets,damaging the brand,毁坏了品牌,言下之意,这么做是有风险的,即runs a risk。 第二题,说值得提供打折假期来增加预定的数量。答案是A段的这么一句:Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。减少假日的开销可以吸引最后的客户,从而避免空余的住宿和飞行带来的损失。Unfilled accommodation,没有被预定的住宿,对应于题

    2021-03-19

    BEC BEC阅读 BEC中级

  • BEC中级阅读理解模拟题(5)

    阅读理解模拟题

    2020-12-29

    BEC BEC阅读 BEC中级

  • BEC中级阅读理解模拟题(4)

    阅读理解模拟题

    2020-12-28

    BEC BEC阅读 BEC中级

  • 雅思阅读模拟题中的特殊定位词和普通定位词

    出现多次的,但是最主要能体现句子意思的是后面的influenced by social situation。如果要找定位词的话就应挑选具有代表性的social situation.   但是在实际做题过程中还要注意,不是所有的题目都可以用定位词来定位的,例如list of heading题,是需要从文章的大意出发的。而且如果是遇到细节信息定位题,很多时候定位词的作用被削弱了,因为题阅读目中的词和文中的词会以同义词的形式出现,如果词汇量不是很大的同学还是会在文章中迷失方向。所以雅思中国网海外考试研究中心建议考生一方面要掌握怎样去找定位词,另外一方面也同样要提高自己的阅读词汇量,尤其是同义词转换,这样考试才能一击必中,快速找到答案出现的地方解决问题。   以上就是小编为大家分享的“雅思阅读模拟题中的特殊定位词和普通定位词”,希望可以给大家在学习英语过程中带来帮助,如果需要了解更多的商务英语学习资讯,可以登录沪江网。

  • 英语四级真题比模拟题好在哪

    英语四级的时候,刷题是必备的。而在刷题的时候,有的人选择的是真题,有的人选择的是模拟题多了。 一般情况下我们学习词汇,都只是死记硬背单词书。这里不建议大家使用这种方法来复习。推荐大家使用英语四级考试真题学习单词,可以找一本解析详细的真题书,建议大家看看《四级真题逐句精解》,这本书中的解析很是详细,一句句注解阅读文章中的词汇,还分析了文章每个句子的语法知识,非常适合基础不好的人学习。利用真题语境学习,可以结合语境深刻理解单词的用法,而且不会感觉枯燥无味,达到真正记忆单词的目的。 好处二:通过真题可以学习出题规律和命题思路 历年英语四级考试真题在考点分布上具有“重者恒重,轻者恒轻”的规律,其在命题思路和命题方法方面具有高度的一致性和传承性。通过做历年真题,可以帮助我们快速准确地把握四级考试的难易程度以及命题专家的命题思路,从而更有针对性的复习。 反观模拟题和预测题,其文章选取的不规范,知识点

  • 英语六级模拟题的题型有哪些

    英语六级笔试题型分为四大部分:作文、听力理解、阅读选择答案。选词填空要求考生阅读一篇删去若干词汇的短文,然后从所给的选项中选择正确的词汇填空,使短文复原。 4)翻译 翻译部分测试学生把汉语所承载的信息用英语表达出来的能力,所占分值比例为15%,考试时间30分钟。翻译题型为段落汉译英。翻译内容涉及中国的历史、文化、经济、社会发展等。六级长度为180-200个汉字。 以上就是针对英语六级考试题型的介绍,希望可以给大家在备考的时候带来帮助。

  • 2012年英语专四单项选择模拟题(4)

    enchanted    D. enclosed 51.[D]【译文】虽然我很爱你,我并不打算跟你结婚。   【解析】考查as引导的让步状语从句。as引导让步状语从句,必须将从句的表语、状语置于as之前,故选D。   52.[C]【译文】今天早上要是我没有那么忙的话我就可以帮你搞卫生了。   【解析】考查虚拟语气。本句中,1 wish后面的谓语动词用过去完成时表示过去的愿望,因此本题选C,could have done表示“本可以做到却没有做”。   53.[C]【译文】在那个问题上,我宁愿你暂时不要做任何评论。   【解析】考查wouid rather的用法。I'd rather后接从句时要用虚拟语

  • 2012年英语专四单项选择模拟题(2)

    “越……越……”。后半句还原成正常语序应为the more I got excited,the more l would use up my oxygen。 17.[C]【译文】玩具制造商生产了一种小型的太空站,每一个细节都很精确。   【解析】形近词词义辨析题。mini.表示“微型的,小的”。minimal“最小的,极少的”;minimum“最小量的,最低的”:miniature“微型的,小型的”;minor“较小的,较少的”。玩具制造商生产出的太空站应是“微型的”,故选C。 18.[B]【译文】我想租一间舒适的,现代化的房,但尤其重要的是周围要比较安静。   【解析】短语含义辨析题。all

  • 2012年英语专四单项选择模拟题(1)

    “缓解,消除”;dismiss“解雇,开除”。由于小女孩害怕,所以应该是紧抓“我”的手不放松之义,故选A。 73.[B]【译文】鲍伯并不笨,但他在上学期的期末考试中成绩并不理想。     【解析】形容词词义辨析题。由but可知Bob虽然考得不好,但并不表示他“迟钝的,笨的”,故选8。gloomy “黑暗的。令人沮丧的”和tedious“乏味的,单调的”可首先排除。awkward更偏指做事“不灵活的,不灵巧的”;dull则指“(反应,理解方 面)迟钝的,呆笨的”,故8更符合。 74.[C]【译文】我的指导老师时常提醒我要利用一切机会来提高英语水平。   【解析】动词词义辨析及固定搭配。assure