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Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to information -- and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive -- advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
广告对社会的物质利益所作的贡献比我能想到的任何其他力量都要大。 有一点我觉得应该在此提及。最近我听到一位电视知名人士宣称,他反对广告,因为广告是劝诱性的,而不是客观地提供信息。他在此划了一条过于清晰的界线。当然广告总是试图劝服。 如果广告仅仅限于提供信息——这一点本身如果不是不可能的话,至少也难以做到,因为即使选择一件衬衫的颜色这样的细节也多少隐含劝说之意——那么广告将变得味同嚼蜡、无人理会了。但也许这就是那位电视名人所希望的结果。