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D: Gentlemen, before you leave, can I just say something?
S: I don't know, Don. can you?
D: The Federal Trade Commission and Reader's Digest have done you a favor. They've let you know that any ad that brings up the concept of cigarettes and health together... Well, it's just gonna make people think of cancer.
G: Yes, and we're grateful to them.
D: But what Lee Junior said is right. [00:31]    1     Neither can your competitors.
G: So we've got a lot of people not saying anything that selling cigarettes.
D: Not exactly. [00:44]    2     We have six identical companies making six identical products. We can say anything we want. How do you make your cigarettes?
L: I don't know.
G: Shame on you. We breed insect-repellent tobacco seeds, plant them in the north Carolina sunshine, grow it, cut it, cure it, toast it...
D: There you go. There you go.
L: But everybody else's tobacco is toasted.
D: No. [01:25]    3     Lucky Strikes is toasted.
S: Well, gentlemen, I don't think I have to tell you what you just witnessed here.
L: I think you do.
D: [01:42]    4     Happiness. And you know what happiness is? Happiness is the smell of a new car. [01:55]    5      It's a billboard on the side of the road that screams and really ensurance of whatever you're doing. It's okay. You are okay.
G: It's toasted. I get it.
You can't make those health claims. This is the greatest advertising opportunity since the invention of serial. Everybody else's tobacco is poisonous. Advertising is based on one thing. It's freedom from fear.