店里买汉堡

If you have ever queued for a McDonald’s burger drooling over the photos on the menu, you’ve probably wondered why your Big Mac never looks the same.
如果你曾经在麦当劳排队买汉堡，菜单上汉堡的照片令人垂涎欲滴，你也许想问为什么自己买的巨无霸从来都不是这样！

Well, the fast-food giant has taken a candid approach by revealing the secrets of how it makes its burgers look so much juicier, bigger and tastier in its adverts.
嗯，现在，这家快餐巨头采取行动，真实地揭露了广告拍摄的秘密：怎样让广告里的汉堡看起来更多汁、更大、更诱人。

In a surprising move, McDonald’s has made public the laborious process called ‘food-styling’ in which its burgers are prepared for hours and put together with absolute precision so they look their best for photo shoots.
通过这个惊倒众人的举动，麦当劳公开了一个名为“食物造型”的费力步骤，花费好几个小时为汉堡作造型，然后将所有东西极其精准地组合到一起，变成了广告图片上的“最佳汉堡”。

现实中的汉堡

Sad: Experts take a photo of Hope's pathetic looking burger.
凄惨的汉堡：专家拍了一张霍普（麦当劳市场总监）手中看上去很悲凉的汉堡。

开始造型

They add essential ingredients again so they are more visible from the outside.
他们又开始加料，让人从外面就可以看到丰富的食料。

 

上油

Tools: Cheese is made to look like it's melting with a hot iron.
工具：让芝士看起来有点融化，就像刚刚烤过一样。

加番茄酱

Syringe: Blobs of ketchup are syringed onto the patty so they can be seen from the outside.
注射筒：一点点的番茄酱被注射在肉饼上，那样就可以从外面看见了。

初步造型拍摄

Unrecognisable: The finished burger looks completely different.
无法辨认的汉堡：完成造型的汉堡看起来和原来截然不同。

PS精加工

A little help from Photoshop: Any residual imperfections are ironed out by computer software.
Photoshop助一臂之力：有了电脑软件的帮助，任何残余的不完美都消除干净。

理想与现实

Reality check: A photo showing half a store bought McDonald's burger and one created for advertising purposes.
真实对比：一边是店里买的汉堡，一边是为广告拍摄而制作的汉堡。