反烟草广告在电视中已经出现了几十年。目的在于鼓励人们戒烟或者根本不去碰它;然而,这些广告的收效如何呢?
Missouri;
Paul Bolls ;Glenn Leshner
Anti-tobacco commercials have been around on television for decades. Their purpose is simple: to encourage people to quit smoking or not ever start. Some of these ads, directed at young people, use disturbing images or play on their fears of contracting a tobacco-related disease. Researchers at the…
反烟草广告在电视中已经出现了几十年。它们的目的很简单:鼓励人们戒烟或者根本别去碰它。 这些针对年轻人的广告,用图片或短片来引发他们的不安,让他们对患上烟草引发的疾病产生恐慌。 密苏里大学的研究人员们观察了看这些广告的人如何接受这个讯息。 “这样干没用。这做法过头了。 ” 保罗•鲍斯和其来自密苏里大学的研…