11月11日在中国是所谓的光棍节，这个在90年代才兴起的节日颇有一点自娱自乐的阿Q精神，单身男女们在这一天或高呼单身万岁，或参加种种相亲派对，四根油条一个包子组成的“11.11”光棍节早餐也颇为有趣。而在英美国家，虽然没有约定俗成的单身日，对于光棍们来说，看着他人甜蜜的2月14日情人节，也就是自己的光棍节了。在创业真人秀《学徒》英国版第四季第六周的挑战中，两队选手就被要求开发全新场合使用的贺卡，其中就有一队提议在情人节前一天的2月13日设定为单身日，并为单身男女设计一系列应景的卡片。结果获得了贺卡发行方和乐购超市的大量订单，并因此赢得了当周的比赛。

年轻人追捧的节日自有商机潜伏，就看你怎么把握。来看看这一集与单身节有关的《学徒》，想想要怎么开发策划你的产品才能大受欢迎吧。



In episode 6 of The Apprentice (UK Series Four), The team came up with the idea of a "National Singles' Day" to be held on February 13, and produced a range of cards intended as an alternative to Valentine's Day cards for single people. Alpha's first two pitches were relatively unsuccessful due to objections over the date, and so Michael chose to remove it from their final pitch, which was to the Celebrations Group. Celebrations ordered 19,500 cards, while Clinton Cards and Tesco ordered 1,500 each, for a total of 22,500 cards.