2019.05.24

周五 Friday

tout [taʊt] 

v.兜售；高价卖；吹捧

图片来源：KPS Essentials

When Natalie Novak-Bauss was working at a department store in California, she went to clean up the stock room after one of the mild earthquakes that occasionally shakes up the state. 
娜塔莉·诺瓦克-鲍斯曾在加利福尼亚的一家百货商店工作，当时加州偶然发生了一次轻微地震，之后她去打扫了储藏室。

There, she found that one of the skin care products she was selling people had spilled—and eaten a hole into the carpet. She was horrified that she had been recommending that product to her customers and wanted to do something different. Luckily, she knew just the person.
在那里她发现她销售的一款护肤品溢出来了，还把地毯腐蚀出一个洞。她吓坏了，因为她还向顾客推荐过这款产品，于是她想另辟蹊径。所幸她认识一个人。

Rob Webb was a literal rocket scientist, who worked for NASA, GE Aviation, the Air Force, and the NSA, and loves nothing more than solving problems. 
罗伯·韦博其实是一位火箭专家，他为美国航空航天局、通用电气航空集团、空军以及国家安全局效力，而且他特别喜欢解决问题。

He credits his experiences outside the cosmetics industry with helping him create an innovative line of products that uses physics and chemistry to enhance how products are absorbed by the skin, after realizing that many of the active ingredients touted by other companies couldn’t even get through the skin to have a positive effect.
他意识到其他公司吹捧的许多活性成分甚至无法被皮肤所吸收，因而无法产生明显的效果，在那之后，他利用自己掌握的物理学和化学知识做出了创新性产品，以提高皮肤对护肤品的吸收率，他认为自己在化妆品行业之外的工作经验帮助他做出了这款产品。

Together, they launched KPS Essentials in 2016, a line of organic, vegan, food-grade (as in, you can eat them if you really want although it’s not encouraged) products that are sold through a whisper network of devout users and a select group of spas. 
于是韦博和诺瓦克-鲍斯一起于2016年推出了KPS Essentials系列产品，该产品是用有机植物性食品级原料制成的（也就是说，如果你真想尝一下，它是可以食用的，不过并不鼓励大家食用），这一系列产品通过热诚的用户以及温泉疗养中心的私下渠道进行销售。

According to a study in the American Journal of Public Health, your body absorbs 64% of what is put on it, so organic and vegan options are increasingly appealing to customers in the ever-growing wellness market. (It was a $4.2 trillion industry in 2018!)
《美国公共卫生杂志》的一项研究指出，你的身体吸收了涂在皮肤上的64%的护肤品，所以有机植物性护肤品对日益增长的健康产品消费者的吸引力越来越大。（2018年这一行业的市场价值达4.2万亿美元！）

Despite the fact that KPS Essentials is not found in department stores or pharmacies and operates in the decidedly unhip (don’t @ me) Grand Rapids, Michigan, the company has grown to $5 million in revenue in just a little over two years, donating a percentage of each KPS Essentials purchase to a nonprofit that provides free makeovers and cosmetic education to women battling cancer.
虽然在密歇根毫无时代感的大急流城的百货商店或药店确实找不到KPS Essentials系列产品（不要@我），但在两年多点的时间里该公司的收益就增长到500万美元，而且该公司还把销售每一套KPS Essentials产品所获得的收益的一部分捐赠给一家非营利机构，该机构为那些身患癌症的女性免费化妆，并免费为她们讲解化妆品相关的知识。

 

今日词汇

tout [taʊt] 

v.兜售；高价卖；吹捧

 

如The product is touted as being completely natural.该产品被吹嘘为纯天然的。

ticket tout 黄牛（票贩子）

大部分的护肤品都只能作用于表皮层，大一点的分子是会受到抵御外侵的表皮层的阻隔。

所以下一次当柜姐再跟你扯淡时，挤出一个礼貌（莫想再豁劳资！）的微笑送她。