Presentations, in many different formats, are a big part of being a small business owner. You may be delivering your elevator pitch at a networking event, pitching your services during a sales call, or speaking at a small business conference. Although they are all very different types of presentations, they are all important for small business owners.
在许多不同形式上,演示对于一位小企业主来讲十分重要。你可能正在一个社交活动中进行电梯游说,在一次销售电话中竭力推销你的服务,或者是在一场小型商务会议上发表演讲。尽管演示形式都各不相同,但对小企业主而言,它们都很重要。
 
If you are using your valuable time to prepare and deliver some sort of presentation, you want it to be a success. You want to engage your audience and make your presentation memorable (for the right reasons!). Here are some tips to help you deliver a winning and memorable presentation that you actually enjoy giving.
如果你正利用你宝贵的时间准备做某种演示,并且想获得成功,想吸引观众的注意力,想做出一次难忘的演示(出于正确的原因!)。那么下面这些诀窍可以帮助你做出真正想要做的,成功且难忘的演示。
 
1. Take time to prepare: Regardless of the type of presentation, don't wait until the last minute to start preparing. As soon as you know you will be presenting or attending a meeting that requires more informal presenting, start thinking about the content of your presentation.
1. 花时间准备:无论哪一类型的演示,请不要等到最后一刻才开始准备。当你知道自己要做演示或参加一个会议,并且这个会议要求一个非正式的演示时 ,请开始思考你要演示的内容。
 
2. Research your audience: Your audience should drive not only the content you present, but your approach as well.
2.对你的观众做一个调查:吸引观众的不仅仅是你演示的内容,还有你演示的方法。
 
3. Identify your goals: What are your goals? Why are you presenting? Are you trying to win business? Are you sharing your expertise? Take time to identify your goals and keep them in mind as you develop your presentation.
3.确定目标:你的目标是什么?你为什么演示?你在努力赢得订单吗?你在分享你的专业知识吗?花时间确定你的目标,当你详细演示时请把目标牢记于心。
 
4. Know your time limit: Make sure you know how long you will have to present. It's vital to know if you're delivering a 60-second elevator pitch, a half hour tutorial or a two-hour presentation before you start preparing your content.
4.知道时间限制:你要确保自己知道要演示多长时间。在你开始准备内容前,知道这些十分重要,比如你的电梯游说时间为60秒,导师辅导时间为1小时,演示时间为2小时。
 
5. Write it down: Even if your presentation is short and simple, avoid the temptation to keep your content only in your head. Your presentation should be written down so you can revise, practice and fine-tune before the big day.
5.在纸上记下来:即使你的演示很简短,你也要抵制脑记的诱惑。你应该写下演示的内容,以便在这重要的一天之前你可以修改,练习和调整。
 
6. Create visual aids (if necessary): Depending on the type of presentation, you may want some kind of visual aid to add to your presentation. However, do not include every piece of content on your slides. Keep it short and simple. Your visual aid should be for your audience, to drive home important points, not a crutch for your presentation.
6. 创建视觉辅助(如果有必要的话):根据演讲的类型,您可能希望在演示里添加某种视觉辅助。然而,不要把每一部分内容都放在幻灯片上。尽量使它简短点。你的视觉辅助应该是为了你的观众能抓住重点,而不是为了你的演示有所依靠。
 
7. Memorize it: Don't worry, you're not going to memorize and rehash your presentation. But, start by memorizing it anyway. Knowing the content inside and out will make you more comfortable and confident during the delivery.
7.熟记:别担心,你不用记住和重复你的演示。但是不管怎样,要从熟记开始。在讲话过程中,如果你彻底解了演示内容,你会更加的轻松自信。
 
8. Practice, practice, practice: Run through your presentation in full several times before the big day. You may even consider video taping yourself so you can self-critique and fine-tune.
8.练习,练习,再练习:在重要日子之前,请把演示内容完整反复地练几次。你甚至可以考虑视频录制自己,以便你可以自我批评和调整。
 
9. Get there early: Not only do you want to be on time, but if you get there early, you can scope out the room where you will be presenting and start to familiarize yourself with the environment. You can also meet some of the people in the audience, which can help add a conversational tone.
9.早到:你不仅要准时到场,还要早到。这样你就可以看看你将要演示的场所,让自己开始熟悉这个环境。你也可以在观众中认识一些人,这可以帮你增加谈话式的语气。
 
10. Show your passion: Hopefully you're passionate about the subject matter. Let your enthusiasm come through in your delivery. It can be contagious and the perfect way to engage your audience.
10.展示激情:在主观问题上希望你能有强烈的信念。让你的热情显露在演讲中吧!这算是吸引观众注意力最富有感染力,最完美的方法了。
 
11. Make it interactive: To prevent boredom for your audience, plan group activities, ask questions and work in a break, if appropriate.
11.做些互动:要想避免观众厌烦,你可以适当的计划些小组活动,问问题和工作的间歇。
 
12. Use humor: Humor can be powerful in a presentation setting. Not only can it put the audience at ease, but it can make you more relaxed as well.
12.使用幽默感:在演示过程中,幽默感的影响很强大。这不仅能让观众放松下来,也能让你感到更轻松。
 
13. Leave something behind: Handouts are a great way to drive home your message and give attendees something to refer to after they leave. Be sure to include your contact information and invite the audience to contact you with questions. And always attend events with a handful of business cards.
13.留下一些材料:材料是让观众抓住重点的最好办法。在出席者离开后,给他们一些相关的材料。你要确保材料里包含了联系方式,并邀请观众如果有问题可以联系你。出席活动时要经常带几张名片。
 
Presentations can be nerve-wracking if you don't deliver them often. But don't be intimidated by the process. Follow the tips here to deliver a winning proposal with confidence next time you need to get in front of an audience.
如果你很少演示,那么演示对你来说是件非常伤脑筋的事情。但也不要被这个过程吓住,下次你要在观众面前做一个成功自信的演示时,按照这些方法去做吧!

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