Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
1. 阿什利·万斯《伊隆·马斯克:特斯拉、SpaceX和探索充满幻想的未来》

The most innovative and intriguing entrepreneur of our time is ushering in a future that's as unexpected and disruptive as the erstwhile future that the PC and then the internet created.

"Because of Musk, Americans could wake up in 10 years with the most modern highway in the world: a transit system run by thousands of solar power charging stations and traversed by electric cars……These advances are simultaneously difficult to fathom and seemingly inevitable if Musk can simply buy enough time to make them work."



Get What's Yours: The Secrets to Maxing Out Your Social Security by Laurence J. Kotlikoff, Philip Moeller, and Paul Solman
2. 劳伦斯·J·克特里考夫、菲利普·默勒和保罗·索尔曼《取你应得:社会保障最大化的秘密》

Don't activate your Social Security until you're 70. If you're eligible for auxiliary benefits (spousal, childcare), activate your Social Security at age 66, suspend your own benefits until age 70, and meanwhile collect the auxiliary benefits.

"Social Security is, far away, Americans' most important retirement asset. And that's not only true for people of modest means. Middle-income and upper-income households actually have the most to gain, in total amounts, from getting Social Security right. Toting up lifetime benefits, even low-earning couples may be Social Security millionaires……Social Security is a very meaningful income source."



Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry by Jacquie McNish and Sean Silcoff
3. 杰基·麦克尼什和肖恩·西尔科夫《失去信号:黑莓离奇崛起与惊人陨落背后不为人知的故事》

A major corporation with a dominating market presence trashes its future due to the hubris and short-sightedness of its executive team.

"BlackBerries meet us fast and efficient, but a little neurotic. The handsets transformed legions of users into addicts. For three days in October 2011, RIM customers were forced to go cold turkey. No BlackBerry. Where did everybody go? When the outage ended, users were as committed as ever to mobile messaging. For Research In Motion, however, it was a different story. RIM was losing the signal to the market it created."
“黑莓以高效和快速的形象呈现于我们眼前,不过它还有些焦虑。黑莓手机使其各个区域的用户对其成瘾。在2011年十月,使用RIM公司(总部设立在加拿大的Research In Motion)生产的黑莓手机的诸用户不得不在黑莓连续3天宕机后体验手机瘾被戒的痛苦。黑莓不好使,那大家都去哪呢?当人们对此事件的愤怒平息后,黑莓的顾客仍向之前那样热衷于移动通信。然而对于RIM公司来说,形势却大不如前了。在其开拓出的移动手机市场,RIM失去了信号。”



Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
4. 理查德·H·泰勒《行为不端:行为经济学的诞生》

Traditional economics assume that people are rational and will act in their own best interests, when in fact people are irrational and frequently make very silly and stupid decisions, both individually and en masse.

"The problem is the model being used by economists (…) which I like to call an Econ for short. Compared to this fictional world of Econs, humans do a lot of misbehaving, and that means that economic models make a lot of bad predictions. Virtually no economists saw the financial crisis of 2007-08 coming, and worse, many thought that both the crash and its aftermath were things that simply could not happen."



Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice by Bill Browder
5. 比尔·布牢德《红色通缉令:关于高级复杂融资、谋杀和为公正而战的真实故事》

A real-life account of an American financier who set out to expose corruption, murder, and a criminal conspiracy in Putin's Russia.

"10:45. I really began to panic. 10:51. How could I have been so stupid? Why would an average guy from the South Side of Chicago think he could get away with taking down one Russian oligarch after another? 10:58. Stupid, stupid, stupid! ARROGANT AND STUPID, BILL! ARROGANT AND JUST PLAIN STUPID! 11:02. I'm going to a Russian prison. I'm going to a Russian prison. I'm going to a Russian prison...."



The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
8. 盖伊•川崎《开始的艺术2.0:对开始做某事历经考验的指导》

Silicon Valley's top business and marketing guru provides practical step-by-step advice for founding and growing a successful tech startup.

"It's much easier to do things right from the start than to fix them later. At this stage, you are forming the DNA of your startup, and this genetic code is permanent. By paying attention to a few important issues, you can build the right foundation and free yourself to concentrate on the big challenges."



Team Genius: The New Science of High-Performing Organizations by Rich Karlgaard and Michael S. Malone
7. 瑞奇·卡加德和迈克尔·S·马隆《团队天才:机构高性能的新科学》

The latest scientific research on team behavior reveals that conventional wisdom about teamwork is wishful thinking. This book provides a blueprint for using that research to create more effective teams.

"Teams are not strictly practical responses to immediate challenges and situations. Teams are at the heart of what it means to be human. Put another way, as human beings, we must form teams. It is encoded in our DNA. It has proved to be the critical factor in the rise of civilization. The human drive to form teams is also a survival mechanism for individuals. The archeological evidence suggests that even the earliest hominids always grouped together to live and hunt."



The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
8. 鲍伯·柏格和约翰·大卫·曼《做一个积极的付出者:关于强大商业想法的小故事(扩充版)》

Changing your focus from getting to giving--putting others' interests first and continually adding value to their lives--ultimately leads to unexpected returns.

"Go looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and goodwill you'll find. Ultimately, the world treats you more or less the way you expect to be treated."



The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy by Lewis Howes
9. 路易斯‧霍威《伟大一派:活得更风光、爱得更深沉、积蓄大笔资产的现实指引》

You can discover your own purpose in life and build effective strategies for achieving it by understanding how other exceptional people have done so in their own lives.

"A vision is the most important step to getting anywhere and achieving anything you want in any area of life. But we also have to be clear about what a vision is. A vision is not just a dream. A powerful vision emerges when we couple our dreams with a clear set of goals. Without both, we are apt to wander in a clueless and purposeless fog, because a dream without goals is just a fantasy. And fantasies are the bad kind of visions--the hallucinogenic kind, not the real kind."



Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
10. 阿丽安娜·哈芬顿《蓬勃发展: 重新定义成功及打造幸福、 智慧、 缤纷生活的第三标准》

The unrelenting pursuit of success is a trap unless you consciously decide to slow down, create cherished memories, and pursue lifelong passions.

"If we let it, technology can also add a lot of noise and distraction that gets in the way of our most fundamental creative capabilities--instead of freeing us, it can consume us. What we're beginning to recognize now is that success is not always about doing more, but also about doing better--and we do better when we are connected to our inner wisdom, strength, and intuition."