A niche market is a focused, targetable portion of a market.
利基市场指的是集中的，目标明确的市场份额。

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.
顾名思义，若一家企业专注于利基市场意味着这家公司对一个产品或服务具有需求，并且此产品或服务并不被主流供应商所提供。可以把利基市场看作是狭义的一群潜在客户。

For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services.
比如说，一家企业并不提供清洁服务，但可以通过致力推广盲人清洁而成立利基市场。

Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses won't want to bother with it.
那么为什么一定要这么麻烦成立利基市场呢？因为其优势在于能够独处，其他的小型企业未必能够意识到你的如此特别的利基市场，而且大型企业也不想花心思去了解它。

The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
在利基市场中获得资本的小秘诀在于寻找或发展可以获得更多客户的利基市场机会，并且还要发展迅速，不被早已成立的企业所拥有。

Common Misspellings: Nieche market, nihce market.
常见的拼写错误：Nieche market, nihce market.

Examples: Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked.
例句：Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked.

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