The Obama administration's auto task force wavered over whether to put Chrysler out of its misery, which would have been braver and better for an industry suffering from huge over-capacity, but lost its nerve.
Inside, morale was as low as you would expect at a company making poor cars with cheap interiors, such as the Sebring. “We have engineers who have been biting their tongues until they were bleeding, saying this car could be better,” says Ralph Gilles, the head of Dodge.
The two dozen executives who form Mr Marchionne's court at Chrysler now look energised, if a bit scared (those who do not measure up are soon fired). They hang on his every word, which can be hard since he mumbles, and are hard at work on his five-year plan.
It looks like he did a smart deal, taking advantage of the US government's weak bargaining position and Chapter 11 to gain control of a distressed asset for free. In return for technology and his time, Fiat will probably end up with 35 per cent of Chrysler by 2011.
He can put together Lancia and Chrysler, using the latter as the group's main brand with technology from the former, build on Jeep's potential and figure out something for Dodge. With a revival under way in US car sales, he needs only to squeeze a few points of market share, and an IPO beckons.
Short-term recovery is, however, not the same as long-term prosperity, and Fiat-Chrysler's prospects of achieving the latter look dim. Mr Marchionne may be an expert player, but his cards are weak.
The Chrysler and Fiat stands at the Detroit show were instructive to observe. Compared with the focus on fewer models and brands at other companies, it looked like a collection of small enterprises – Chrysler, Dodge, Fiat, Lancia, Alfa Romeo, Maserati and Ferrari.
观察克莱斯勒和菲亚特在底特律车展上的展台颇有启发意义。相比于只关注较少车型和品牌的其它公司,菲亚特-克莱斯勒看起来就像小企业的集合——克莱斯勒、道奇、菲亚特、蓝旗亚、阿尔法-罗密欧 、马莎拉蒂和法拉利。
Dodge is an ageing blue-collar name with only one strong model – the Ram truck – which is being turned into a separate brand. Mr Marchionne admits that Dodge has value only in the US, and the reason he did not shut it was “volume” – it was too big to fail.
Meanwhile, Chrysler has enough of a challenge on its hands to do better in its domestic market. Expanding it into Asia, or making Lancia and Fiat into broader European brands to rival Volkswagen, Renault or Opel would be extremely hard.
Mr Marchionne insists that he can deploy his brands around the world by sharing common platforms, rather than needing a single marque like Ford or Toyota. “Brand proliferation is not a novelty, and it is profitable if you execute it well,” he says.
Perhaps, but Machiavelli would not have advised his prince to rely upon it. If and when Mr Marchionne fixes Chrysler and repays the US, he will need to think again.

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