Most of us are selfish individualists. We watch out, first and foremost, for ourselves and do what benefits us most. We have to be motivated to include anyone else. Fortunately, it is pretty easy for us to see the benefits of including others, so most of us do that readily. Love is a strong motivator. Parents, for instance, watch out for their children. Money is another strong motivator. It is one you can use as an employer. However, the strongest motivator available to a manager (since it is unlikely your employees will fall in love with you) is self esteem. The more the individual sees a benefit to his or her self esteem from supporting the team, the more successful your team building efforts will be.
我们大部分人都是自私的个人主义者。我们最关注的首要事情都是为了自己以及怎样能为自己带来最大的利益。我们都是被激励了才会考虑到别人。幸运的是，我们很容易看得到和别人一起行动的好处，所以大部分人已经开始和别人合作了。爱是个很好的激励因素。比如说，父母关心他们的子女。金钱是另一个很强大的激励因素。这是你作为企业主可以利用的一个因素。然而，对于经理来说，最好的激励员工的因素还是自我尊敬（因为你不可能让员工都爱上你）。一个员工感到自己从支持团队合作中获得的越多，你的团队建立成效就越明显。

First of all, your people have to acknowledge that they are part of a team. You can reinforce this by holding team meetings, posting team news on the bulletin board or your intranet page, and tracking team performance against team goals.
首先，你的员工要意识到自己是团队的一部分。你可以通过举行团对会议，在公告栏或内部刊物上刊登团队新闻，针对团队目标记录团队的表现等活动来加强员工的这一意识。

Secondly, they have to believe that the team is capable of producing more than the sum of its members. Lance Armstrong is a great bicycle racer, but he could not have won the Tour de France without the support and assistance of his team members. You may have a great customer service rep on your team, but without the cooperation of the other members of the team he or she would not be able to handle as many calls. You have to make this readily apparent to them and clearly delineate the increased rewards they can achieve through teamwork.
其次，你要让他们相信团队合作的产值将高于团队中每个人各自努力的总和。Lance Armstrong是一个伟大的赛车手，可是如果没有他的团队成员的支持，他无法获得环法自行车赛。你的团队中可能有卓越的客服代表，可是如果没有团队中其他成员的帮助，他/她也处理不了太多的电话。你要使团队成员明白这一明显的道理，并清楚的表明，你会对他们通过团队合作所取得的成效予以嘉奖。
 
Reinforce Team Building Efforts
加强团队建设

One company I know had a great customer support team. Their director challenged the team with higher and higher goals. He celebrated their successes in meeting and exceeding those team goals. He also celebrated them as individuals. The team decorated the cubicle of everyone who was having a birthday. They did community service projects together. They had fun at work. And they enjoyed beating the goals Clint set for their team. They got a significant boost in self esteem from belonging to a winning team.
我认识的一个公司有着一支优秀的客服团队。他们的主管以越来越高的目标来挑战这支团队。他在会议中庆祝他们的成功，并且设下更高的团队目标。另外，他也会给他们举办个人庆祝活动。该团队在每个队员过生日时，会装饰一个房间来为该队员庆生。他们一起参加社区服务活动。在工作中得到乐趣。另外，他们也能够从达到团队目标中获得乐趣。他们对于自己能够成为一支优秀队伍的一份子而获得了极大的自我满足。

Making up t-shirts, etc. with a team logo or motto can help reinforce the sense of team identity, but it's not required. You should know your team well enough to know whether or not something like that would be positive reinforcement for them.
虽然在衬衣上印上团队商标或座右铭可以加强团队意识，但这并非必要的。你必须对自己的团队有很好的了解，要弄清楚对于他们来说类似的东西是否真的可以起到正向强化的作用。

Don't make the mistake of one Accounting Manager I knew. The motto he picked for his team and had printed on ball caps he gave them didn't fly. He hadn't involved the team in selecting either the motto or the object on which it was printed.
不要犯和我认识的一位财务经理同样的错误。他为自己团队挑选的印在球帽上的座右铭并没有起到任何作用。因为他既没有让团队成员参与座右铭的选取，也没有让他们选择印在哪里。

I recommend you develop your own exercises where possible. No outside consulting company knows your company culture as well as you do. You can do a variety of exercises or play a variety of sports. I have built successful team building exercises around golf (for non golfers) and bowling. Another currently popular team building exercise is Paintball.
我推荐你在有可能的情况下开发属于自己的团队活动。没有任何咨询公司比你自己更了解你的公司文化。你可以举办很多活动，或体育运动。我曾通过高尔夫以及保龄球活动有效地创建了一支团队。另一个当前受欢迎的建设团队活动是彩弹射击。

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