作者：嘟嘟老师 来源：沪江网校 2013-10-15 08:15
In Paris on Tuesday, Europe’s digital economy ministers will meet to discuss the future. Their agenda should be obvious. The internet has been the bright spot in an otherwise bleak EU economy. The eurozone economy is expected to contract by 0.4 per cent in 2013. By contrast, the internet economy in the G20 countries is forecast to grow by 8 per cent each year for the next five years.
The internet has lowered barriers to entry and made it easier than ever for people to set up their own businesses and to become entrepreneurs. In Europe, we already have best-in-class tech businesses such as Swedish music streaming service Spotify, Finnish games developer Supercell, French display advertising business Criteo and British companies such as Just Eat, Mind Candy and Zoopla. The “internet economy” is also much broader than many people realise. Every business is an internet business to some extent. Many of our best-known, global companies are using digital innovation to bring better products and services to their customers.
互联网降低了市场准入的门槛，并使人们创建自己的公司以及成为企业家比以往任何时候都要容易。欧洲已经拥有了一批业内领先的技术公司，比如瑞典的流媒体音乐服务公司Spotify、芬兰游戏开发商Supercell，法国展示广告公司Criteo以及Just Eat、Mind Candy和Zoopla等英国公司。“互联网经济”的范畴也比很多人所意识到的更为宽泛。在某种程度上，每家企业都是互联网公司。我们所熟知的很多全球化企业都在通过数字化创新来为客户提供更好的产品和服务。
The agenda for European governments should be clear: concentrate on policies that enable new business creation and encourage established businesses to innovate through technology. Create incentives for risk-taking to counter the worrying decline in venture capital investment. Make it quick and easy to start your own company and take the stigma out of failure by creating incentives that encourage entrepreneurs to try again. Embrace trade and fair competition and back innovation.
The French government is tabling a series of measures designed to encourage growth and innovation. Many make sense and echo efforts we are pursuing here in the UK. But if measures pertaining to new regulation and taxation are as reported, they appear to be both protectionist in nature and potentially damaging to future innovation and global trade.
For example, it sounds sensible to have US companies pay more tax in Europe. But the fact is we have a global tax system that taxes multinational companies where they create value. Indeed, the G20 and OECD are currently reviewing measures to reform the taxation of global companies.