How did you plan to get started?
Well, my initial idea was to develop the toy and sell the concept to a big toy company.
I would then retain the contract to make it and get them to sell it under their brand name.
I didn't know anything about the toy market and thought it'd be better to leave the selling to the experts.
Did it take long to get a prototype ready?
Longer than I'd anticipated. I spent eighteen months refining the straw idea with six lengths of rod connectors before the basic Klikset was ready.
Once I'd decided to go down the path that was it. Nothing was going to stop me.
If it was a total failure, it would set me back five years financially，but I believed it would catch on eventually.
So did you go ahead and set up your company then?
I tried to sell it to the big manufacturers, who didn't want to know.
I decided that as they weren't interested, I would learn their business and do it myself.
I researched the toy industry thoroughly. I even applied for jobs in toy shops just so I could go to the interviews and find out more about the business.
I also contacted as many store buyers as possible and asked what kind of toys they were looking for.
I got a part time job in a toy factory before setting up Klikset in nineteen ninety-three.
And was it easy to sell your product?